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Winter Registration Opens Nov 30
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BUS 165 — Purpose and Profit: Building Ventures That Create Lasting Impact

Quarter: Winter
Instructor(s): Navgeet King Zed
Duration: 2 days
Location: On-campus
Date(s): Jan 23—Jan 24
Class Recording Available: No
Class Meeting Day: Saturday and Sunday
Grade Restriction: No letter grade
Class Meeting Time: 9:00 am—4:00 pm (PT)
Tuition: $590
   
Refund Deadline: Jan 16
 
Unit(s): 1
   
Enrollment Limit: 45
  
Status: Registration opens Nov 30, 8:30 am (PT)
 
Quarter: Winter
Day: Saturday and Sunday
Duration: 2 days
Time: 9:00 am—4:00 pm (PT)
Date(s): Jan 23—Jan 24
Unit(s): 1
Location: On-campus
 
Tuition: $590
 
Refund Deadline: Jan 16
 
Instructor(s): Navgeet King Zed
 
Grade Restriction: No letter grade
 
Enrollment Limit: 45
 
Recording Available: No
 
Status: Registration opens Nov 30, 8:30 am (PT)
 
 
Patagonia, Warby Parker, and Ben & Jerry’s have each made purpose part of their business strategies—but does doing good actually create a competitive advantage? This course examines how values can inform strategy, helping professionals and entrepreneurs build ventures that deliver financial returns and meaningful social good. Students explore stakeholder capitalism, integrated impact strategies, and values-driven leadership—and how these can strengthen competitive advantage and organizational resilience. Through lectures, case studies, and guided exercises, students will:

  • Define and communicate a compelling organizational purpose that drives culture and strategy
  • Design a sustainable business model that balances growth with social and environmental responsibility
  • Apply impact measurement frameworks such as the B Impact Assessment to evaluate performance
  • Lead ethically and build mission-aligned teams that attract top talent and foster stakeholder trust

    • Students will leave with a purpose-driven business model for a venture of their own design and concrete next steps.

    No prior business experience is required. Open to professionals and entrepreneurs across disciplines.

    NAVGEET KING ZED
    CEO, OMECE Capital

    Navgeet King Zed (King) is the founder of OMECE Capital, whose goal is to help entrepreneurs end human suffering by building investable businesses. With extensive experience in entrepreneurship, consulting, investing, and education, he has taught business, entrepreneurship, and storytelling courses at UC Berkeley and Stanford. Zed received dual degrees in business administration and rhetoric from UC Berkeley and completed Columbia’s Venture Capital and Private Equity Program and the Harvard Kennedy School’s Creating Public Value program.