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Spring Registration Opens Feb 24
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BUS 74 — Principles of Invention and Innovation: A Toolkit for Generating Breakthrough Ideas

Quarter: Spring
Instructor(s): Eugene Shteyn
Duration: 5 weeks
Location: On-campus
Date(s): Apr 1—May 3
Class Recording Available: No
Class Meeting Day: Tuesdays
 
Class Meeting Time: 7:00—8:50 pm (PT)
Please Note: Class sessions: 5 Tuesdays, April 1, April 8, April 15, April 22, and April 29, 7:00 – 8:50 pm (PT); Workshop: Saturday, May 3, 10:00 am - 4:00 pm (PT)
Tuition: $600
   
Refund Deadline: Apr 3
 
Unit(s): 1
   
Status: Registration opens Feb 24, 8:30 am (PT)
 
Quarter: Spring
Day: Tuesdays
Duration: 5 weeks
Time: 7:00—8:50 pm (PT)
Date(s): Apr 1—May 3
Unit(s): 1
Location: On-campus
 
Tuition: $600
 
Refund Deadline: Apr 3
 
Instructor(s): Eugene Shteyn
 
Recording Available: No
 
Status: Registration opens Feb 24, 8:30 am (PT)
 
Please Note: Class sessions: 5 Tuesdays, April 1, April 8, April 15, April 22, and April 29, 7:00 – 8:50 pm (PT); Workshop: Saturday, May 3, 10:00 am - 4:00 pm (PT)
 
What is a breakthrough invention? How do you make or recognize one? How is it different from innovation? Today's entrepreneurs, technologists, and business professionals face critical challenges across various industries, including health and wellness, artificial intelligence and machine learning, high tech, and finance. Although these problems require breakthrough inventions in technology and business models, most inventions go nowhere, leading to losses in talent and capital.

In this course, we will use time-tested principles, case studies from multiple industries, and a variety of perspectives to help you learn how to avoid costly mistakes and convert an initial insight into a world-changing breakthrough. We will identify problems whose solutions can elicit new systems, processes, and business models. We will learn to recognize high-value challenges and convert them into scalable solutions. We will study advanced brainstorming methods, practice using tools for solving the "innovator's dilemma," and generate testable hypotheses. The course will culminate in an invention workshop where students practice their newly learned skills to solve real-life problems. Further, we will discuss business strategies for protecting your solutions, especially in the early stages of development.

EUGENE SHTEYN
Inventor and Venture Capitalist

Eugene Shteyn is an inventor, author, entrepreneur, and venture capitalist. He is a partner at Blackwood Healthcare Breakthroughs, a venture firm focused on early-stage healthcare innovations at the intersection of life sciences, medical technology, and AI. He is a named inventor on 40 US patents covering technology solutions most of us use every day. Shteyn is the co-author of Scalable Innovation: A Guide for Inventors, Entrepreneurs, and IP Professionals.

Textbooks for this course:

(Recommended) Eugene Shteyn & Max Shtein, Scalable Innovation (ISBN 978-1466590977)
(Recommended) Tim Hartford, Fifty Inventions That Shaped the Modern Economy (ISBN 978-0735216143)
(Recommended) Vaclav Smil, Invention and Innovation: A Brief History of Hype and Failure (ISBN 978-0262551014)