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BUS 61 — Pitch Perfect: Mastering the Presentation Deck

Quarter: Spring
Day(s): Thursdays
Course Format: On-campus (About Formats)
Duration: 5 weeks
Date(s): Apr 11—May 9
Time: 5:30—7:20 pm (PT)
Refund Deadline: Apr 13
Unit: 1
Grade Restriction: No letter grade
Tuition: $515
Instructor(s): Patricia Liu
Limit: 24
Class Recording Available: No
Status: Open
ACCESS THE SYLLABUS » (subject to change)
5:30—7:20 pm (PT)
Apr 11—May 9
5 weeks
Refund Date
Apr 13
1 Unit
Grade Restriction
No letter grade
Patricia Liu
ACCESS THE SYLLABUS » (subject to change)
Startups try to project uniqueness, but many still use dated presentation formats for pitch decks. These paint-by-numbers templates are incongruent with the innovation and disruptive approaches on which startups pride themselves. The result is often a missed opportunity to secure funding or a new client. A pitch deck holds countless clues about a company beyond its product, market positioning, and potential revenue. Slide sequencing indicates a sense of logic, the amount of information per slide signals whether founders understand what’s essential and what’s superfluous, and consistent formatting conveys attention to detail. In this course, students will learn how to use intentionality, logic, common sense, and precision to create remarkable, on-message presentations with all the right signals. They will learn how to avoid parody presentation tactics such as 2x2 quadrant domination, generic positioning statements, and death by bullet point. Students will hone these skills through in-depth analysis of both good and bad examples, creating new decks, and critiquing each other’s work.

Students will have the option to submit one of their own presentation decks for peer and instructor feedback.

Special Projects Consultant, PJL Consulting

Patricia Liu works as a consultant for early-stage startups. Her focus is on startup advising, concept ideation, business development, pitch decks, competitive landscape analysis, and website and product reviews. She worked for almost a decade at Accenture, consulting to Fortune 500 clients, before pursuing an interest in the culinary profession that led her to the test kitchen at the Thomas Keller Restaurant Group. She received a BS and an MEng in computer science from MIT.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.