Courses

Many are familiar with the concept of demand, as in supply and demand. It's a standard economic principle instilled in every budding entrepreneur and a central tenet of capitalism. But actually generating demand has become increasingly difficult. Traditional models often relied on tactics designed to capture consumers that may not resonate today. A personalized and targeted approach to community engagement leads to more efficient use of resources and sustained demand over time by fostering genuine connections and trust. The difference is a shift from explicitly selling to customers to creating communities based on their values that both educate and endear them to a brand. Designed specifically for sales, marketing, and brand strategists, this course will teach new ways of generating product demand by learning how to make inroads into new channels, create demand-generation programs through original content, and quantifiably measure success. Students will leave the course with the ability to create demand-generation programs and new, applicable skills.