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BUS 27 — Management for Non-Linear Growth and Innovation

Quarter: Spring
Day(s): Wednesdays
Course Format: On-campus (About Formats)
Duration: 6 weeks
Date(s): Apr 3—May 8
Time: 6:15—8:05 pm (PT)
Refund Deadline: Apr 5
Unit: 1
Tuition: $565
Instructor(s): Annika Steiber
Limit: 30
Class Recording Available: No
Status: Open
Please Note: This course has a different schedule than what was previously published. The course will meet on 6 Wednesdays, April 3 - May 18, 6:15 - 8:05 pm (PT).
ACCESS THE SYLLABUS » (subject to change)
Spring
On-campus
Wednesdays
6:15—8:05 pm (PT)
Date(s)
Apr 3—May 8
6 weeks
Refund Date
Apr 5
1 Unit
Fees
$565
Instructor(s):
Annika Steiber
Limit
30
Recording
No
Open
Please Note: This course has a different schedule than what was previously published. The course will meet on 6 Wednesdays, April 3 - May 18, 6:15 - 8:05 pm (PT).
ACCESS THE SYLLABUS » (subject to change)
Companies often consider growth in terms of marginal improvements to the core business that keep pace with the industry. Few understand how to create growth by finding entirely new businesses at the edge of an industry others haven’t yet discovered. That type of growth requires a different manager, mindset, and culture. This course teaches students to adopt a flexible and creative mindset, embrace constant and frequent business changes, and recognize opportunities before others. Students will learn how to identify a pending disruption, how to react faster and more decisively, and how to shift from a machine bureaucracy to a user and people-centric organization. The course emphasizes a multidisciplinary approach to learning and consists of live lectures, private case studies, guest speakers, and small-team collaboration exercises. Created for managers and business leaders looking to rapidly, yet responsibly, increase their organization’s performance and output, this course will help them better identify new opportunities to transform their business.

All students will receive a discount on the book: The Silicon Valley Model-Management for Entrepreneurship, 2024

ANNIKA STEIBER
Founder and CEO, Management Insights

Annika Steiber has worked for many years as an executive in high-growth companies, in parallel with conducting leading-edge research in technology management and innovation. Her expertise is in management for the digital age, innovation management, and transformation of businesses. She is the author of more than 10 management books and several award-winning research papers. Her books, such as Leadership for a Digital World: The Transformation of GE Appliances, are published in English and Chinese, as well as in the form of an audiobook. Steiber received a PhD in engineering and innovation management from Chalmers University of Technology.

Textbooks for this course:

(Recommended) Annika Steiber & Sverker Alänge , The Silicon Valley Model: Management for Entrepreneurship, 2nd ed. (ISBN 978-3031484049)
(Recommended) Annika Steiber, Leadership for a Digital World: The Transformation of GE Appliances (ISBN 978-3030957537 )