BUS 123 W — Introduction to Value Investing
Quarter: Winter
Instructor(s): Kenneth Jeffrey Marshall
Date(s): Jan 17—Mar 21
Class Recording Available: Yes
Class Meeting Day: Fridays
Class Meeting Time: 5:30—6:30 pm (PT)
Tuition: $840
Refund Deadline: Jan 19
Unit(s): 2
Enrollment Limit: 85
Status: Registration opens Dec 2, 8:30 am (PT)
Quarter: Winter
Day: Fridays
Duration: 10 weeks
Time: 5:30—6:30 pm (PT)
Date(s): Jan 17—Mar 21
Unit(s): 2
Tuition: $840
Refund Deadline: Jan 19
Instructor(s): Kenneth Jeffrey Marshall
Enrollment Limit: 85
Recording Available: Yes
Status: Registration opens Dec 2, 8:30 am (PT)
Value investors like Warren Buffett can beat not only the stock market but also most other money managers. Why? What do value investors do differently from other investors? And if value investing works so well, why do so few people use it? In this course, we will introduce a proven value investing model that any motivated person can adopt. We will do this in three steps. First, we will learn how to understand a company by defining its products, customers, form, industry, geography, and status. Such understanding gives us the confidence to hold on to stocks during the inevitable periods of market turbulence. Second, we will master how to gauge a company’s prospects with simple approaches to accounting and strategy. That will let us assess a company’s history, positioning, and shareholder-friendliness. Third, we will learn how to see if a stock is inexpensive. Each week, we’ll apply as much of the model as we’ve developed to a stock of timely interest to perennially outperforming money managers. These companies will be from different industries and geographies. We’ll also learn how to steer clear of biases that can harm returns. By tackling the tools of value investing and the keys to their implementation, students will gain insight into the capital management strategy that performs best over time.
KENNETH JEFFREY MARSHALL
Chairman, Judicial Capital and Judicial Corporation
Kenneth Jeffrey Marshall is a value investor and the author of the book Good Stocks Cheap: Value Investing with Confidence for a Lifetime of Stock Market Outperformance, which was also published in Chinese, and Small Steps to Rich: Personal Finance Made Simple. He has taught more than 1,000 Stanford Continuing Studies students, and he has been featured on NPR and CNBC. He also teaches value investing at the Stockholm School of Economics and has lectured on personal finance in both Europe and the United States. He received a BA in economics/international area studies from UCLA and an MBA from Harvard. Textbooks for this course:
(Required) Kenneth Jeffrey Marshall, Good Stocks Cheap: Value Investing with Confidence for a Lifetime of Stock Market Outperformance (ISBN 978-1259836077)