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BUS 194 — Inception Workshop: Rapid Conceptualization of World-Class Products

Quarter: Spring
Instructor(s): Xiaodan Wang
Duration: 7 weeks
Location: Online
Date(s): Apr 14—Jun 2
Class Recording Available: Yes
Class Meeting Day: Mondays
Grade Restriction: No letter grade
Class Meeting Time: 7:00—8:50 pm (PT)
Please Note: This course has a different schedule than what was previously published. The course will meet on 7 Mondays, April 14 to June 2, 7:00 - 8:50 pm (PT). No class on May 26.
Tuition: $560
   
Refund Deadline: Apr 16
 
Unit(s): 1
   
Status: Open
 
Quarter: Spring
Day: Mondays
Duration: 7 weeks
Time: 7:00—8:50 pm (PT)
Date(s): Apr 14—Jun 2
Unit(s): 1
Location: Online
 
Tuition: $560
 
Refund Deadline: Apr 16
 
Instructor(s): Xiaodan Wang
 
Grade Restriction: No letter grade
 
Recording Available: Yes
 
Status: Open
 
Please Note: This course has a different schedule than what was previously published. The course will meet on 7 Mondays, April 14 to June 2, 7:00 - 8:50 pm (PT). No class on May 26.
 
You can’t say a product development team is world-class unless it ships products fast, with high quality, consistently. Unfortunately, many teams achieve speed but fail in quality. This course is aimed at professionals in design, product management, and engineering who are interested in learning how to leverage design thinking strategies to streamline their processes and deliver innovative, high-quality products on short timelines. We will showcase the process through real-world case studies, including envisioning, designing, and developing a booking engine prototype for an international hotel chain.

Students will learn how to envision a product with a user-centric lens, how to break the grand plan into tangible milestones, and how to build a validation-based operational model to materialize ideas successfully. We will take a hands-on approach to building agentic AI experiences, equipping students with a problem-solving process that applies to online, offline, digital, or physical products in any global market. This collaborative crash course will enable you to build alignment and get buy-in in a systematic and timely way. By the end of the course, students will have developed the skills required to rapidly build cross-functional consensus and learned a solid product development framework to define an end-to-end product strategy that is actionable, with a clear path to success.

XIAODAN WANG
Senior Director, UX, Google

Xiaodan Wang has established design and product development teams at multinational companies and startups around the world. She has taught at Singapore’s Nanyang Technological University, and she received an MA from Central Saint Martins, University of the Arts London. She is the co-author of China Contemporary.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.