Courses

Substack offers writers an accessible way to publish and connect with readers. Some authors use the platform to serialize creative work, while others build newsletters around their particular obsessions. Susan Orlean writes about fashion, Kelcey Ervick creates whimsical visual narratives, and Elizabeth McCracken chronicles her early-morning swims. This course will help you turn your own creative work or compelling idea into a distinctive Substack publication. Guided by an instructor who publishes regularly on the platform, you’ll define your focus, identify your ideal readers, and develop a clear, compelling voice. You’ll also create your newsletter’s name, description, visual identity, About page, and welcome email. We’ll explore how to craft engaging posts, develop relationships with readers, and make thoughtful use of Substack’s community and publishing tools. Through targeted writing exercises and supportive feedback, you’ll sharpen your concept and produce three polished posts. You’ll leave with a launch-ready Substack and practical strategies for sustaining and growing your newsletter.