BUS 161 — Go-to-Market Mastery: Building and Launching Products That Sell
Quarter: Spring
Instructor(s): Austin Evers
Date(s): Apr 14—May 19
Class Recording Available: Yes
Class Meeting Day: Tuesdays
Grade Restriction: NGR only; no credit/letter grade
Class Meeting Time: 7:00—8:30 pm (PT)
Tuition: $480
Refund Deadline: Apr 16
Unit(s): 0
Enrollment Limit: 45
Status: Registration opens Feb 23, 8:30 am (PT)
Quarter: Spring
Day: Tuesdays
Duration: 6 weeks
Time: 7:00—8:30 pm (PT)
Date(s): Apr 14—May 19
Unit(s): 0
Tuition: $480
Refund Deadline: Apr 16
Instructor(s): Austin Evers
Grade Restriction: NGR only; no credit/letter grade
Enrollment Limit: 45
Recording Available: Yes
Status: Registration opens Feb 23, 8:30 am (PT)
A strong go-to-market (GTM) strategy is essential for turning great ideas into successful products—it defines how offerings are positioned, sold, and adopted in competitive markets. This course helps marketers, product leaders, and founders move from concept to execution using practical frameworks for high-impact launches. You’ll learn to connect clear positioning and messaging with cross-functional execution, sales enablement, and executive alignment, applying trusted frameworks such as messaging hierarchy, Jobs to be Done, and launch lifecycle. Case studies from Salesforce, Twitter, and other leading brands will bring these principles to life, revealing the real-world decisions behind successful launches and market expansions. Through templates and hands-on exercises, you’ll apply these lessons to your own work—building strategies that accelerate adoption and revenue from day one. By the end, you’ll be equipped to manage launches, rally stakeholders, and drive measurable business results—skills that define GTM excellence in organizations of any size.