BUS 62 — Fundamentals of Product Management
Quarter: Spring
Instructor(s): Kunal Punjabi
Date(s): Apr 1—Jun 3
Class Recording Available: Yes
Class Meeting Day: Tuesdays
Class Meeting Time: 6:30—8:20 pm (PT)
Tuition: $715
Refund Deadline: Apr 3
Unit(s): 2
Status: Registration opens Feb 24, 8:30 am (PT)
Quarter: Spring
Day: Tuesdays
Duration: 10 weeks
Time: 6:30—8:20 pm (PT)
Date(s): Apr 1—Jun 3
Unit(s): 2
Tuition: $715
Refund Deadline: Apr 3
Instructor(s): Kunal Punjabi
Recording Available: Yes
Status: Registration opens Feb 24, 8:30 am (PT)
Discover the high-impact field of product management with this beginner-friendly, hands-on course designed for aspiring and early-career product managers. Learn how to blend strategic thinking, creative problem-solving, and cross-functional collaboration to build meaningful products.
In this course, you will:
- Develop essential skills across the product lifecycle, from market research and idea validation to crafting vision, strategy, and actionable roadmaps
- Work with a team to create a 0-to-1 product, taking it from concept to achieving product/market fit
- Gain practical experience in opportunity validation, product discovery, and Agile development
- Design and refine user-focused solutions based on real feedback and product metrics
KUNAL PUNJABI
Product Management and Product Strategy Leader
Kunal Punjabi has led the conception, execution, go-to-market, and growth of several products, including Cerebral, Treat, Bills.com, and Freedom Debt Relief. He led AI product strategy at Palo Alto Research Center (PARC), was senior director of product management at Achieve, and served as group product manager at Cerebral. Punjabi has served as chief product officer at Vinivia, a social media live-streaming platform. He received an MS from Georgia Tech. Textbooks for this course:
There are no required textbooks; however, some fee-based online readings may be assigned.