BUS 62 — Fundamentals of Product Management
Quarter: Winter
Instructor(s): Kunal Punjabi
Date(s): Jan 14—Mar 18
Class Recording Available: Yes
Class Meeting Day: Tuesdays
Class Meeting Time: 6:30—8:20 pm (PT)
Tuition: $715
Refund Deadline: Jan 16
Unit(s): 2
Enrollment Limit: 125
Status: Registration opens Dec 2, 8:30 am (PT)
Quarter: Winter
Day: Tuesdays
Duration: 10 weeks
Time: 6:30—8:20 pm (PT)
Date(s): Jan 14—Mar 18
Unit(s): 2
Tuition: $715
Refund Deadline: Jan 16
Instructor(s): Kunal Punjabi
Enrollment Limit: 125
Recording Available: Yes
Status: Registration opens Dec 2, 8:30 am (PT)
Want a career that hones your hard and soft skills while helping create positive change in people’s lives? If so, product management—a highly influential and sought-after role in business today—might be right for you. This hands-on, beginner-level course will cover the core skills needed during the entire product management lifecycle. We will learn how to generate ideas; validate opportunities with market research and customer interviews; and craft an effective vision, strategy, and roadmap. Students will also learn to create effective product and UX (user experience) designs and iteratively get to product/market fit while utilizing frameworks like AARRR (customer metrics) and Jobs to Be Done. We will explore how to define the right metrics and accelerate learning using techniques of continuous discovery and delivery. This course will also cover the collaborative aspects: working in Agile and Scrum teams, communicating and collaborating effectively with stakeholders, and writing effective product specifications and user stories. Students will actively participate throughout the course with quizzes and assigned readings and gain hands-on experience with a project in product design to drive the learning home (approximately 15 percent of the material is explicitly designed for aspiring product managers). You will finish the course knowing how to avoid common pitfalls and be empowered to break into and truly succeed in the field of product management.
KUNAL PUNJABI
Product Management and Product Strategy Leader
Kunal Punjabi is a seasoned product leader with over 15 years of experience driving conception, execution, go-to-market, and growth for consumer and enterprise products. He has led product innovation efforts at companies like Cerebral, Shutterfly, Achieve, and, most recently, Vinivia, where he served as chief product officer. At Xerox PARC, he guided AI-driven strategies. Throughout his product management career, he has built high-performing teams and has launched many products from zero to one. He received an MS from Georgia Tech. Textbooks for this course:
There are no required textbooks; however, some fee-based online readings may be assigned.