BUS 62 — Fundamentals of Product Management
Quarter: Winter
Instructor(s): Kunal Punjabi
Date(s): Jan 14—Mar 18
Class Recording Available: Yes
Class Meeting Day: Tuesdays
Class Meeting Time: 6:30—8:20 pm (PT)
Please Note: This course has a different schedule than what was previously published. Class schedule: The course will meet on 9 Tuesdays and 1 Wednesday, January 14, January 21, January 28, February 12 (Wednesday), February 18, February 25, March 4, March 11, March 18, and March 25, 6:30 – 8:20 pm (PT). No class on February 4.
Tuition: $715
Refund Deadline: Jan 16
Unit(s): 2
Enrollment Limit: 125
Status: Open
Quarter: Winter
Day: Tuesdays
Duration: 10 weeks
Time: 6:30—8:20 pm (PT)
Date(s): Jan 14—Mar 18
Unit(s): 2
Tuition: $715
Refund Deadline: Jan 16
Instructor(s): Kunal Punjabi
Enrollment Limit: 125
Recording Available: Yes
Status: Open
Please Note: This course has a different schedule than what was previously published. Class schedule: The course will meet on 9 Tuesdays and 1 Wednesday, January 14, January 21, January 28, February 12 (Wednesday), February 18, February 25, March 4, March 11, March 18, and March 25, 6:30 – 8:20 pm (PT). No class on February 4.
Want a career that hones your hard and soft skills while helping create positive change in people’s lives? If so, product management—a highly influential and sought-after role in business today—might be right for you. This hands-on, beginner-level course will cover the core skills needed during the entire product management lifecycle. We will learn how to generate ideas; validate opportunities with market research and customer interviews; and craft an effective vision, strategy, and roadmap. Students will also learn to create effective product and UX (user experience) designs and iteratively get to product/market fit while utilizing frameworks like AARRR (customer metrics) and Jobs to Be Done. We will explore how to define the right metrics and accelerate learning using techniques of continuous discovery and delivery. This course will also cover the collaborative aspects: working in Agile and Scrum teams, communicating and collaborating effectively with stakeholders, and writing effective product specifications and user stories. Students will actively participate throughout the course with quizzes and assigned readings and gain hands-on experience with a project in product design to drive the learning home (approximately 15 percent of the material is explicitly designed for aspiring product managers). You will finish the course knowing how to avoid common pitfalls and be empowered to break into and truly succeed in the field of product management.
KUNAL PUNJABI
Product Management and Product Strategy Leader
Kunal Punjabi has led the conception, execution, go-to-market, and growth of several products, including Cerebral, Treat, Bills.com, and Freedom Debt Relief. He led AI product strategy at Palo Alto Research Center (PARC), was senior director of product management at Achieve, and served as group product manager at Cerebral. Punjabi has served as chief product officer at Vinivia, a social media live-streaming platform. He received an MS from Georgia Tech. Textbooks for this course:
There are no required textbooks; however, some fee-based online readings may be assigned.