BUS 62 W — Fundamentals of Product Management
Course Format: Flex Online (About Formats)
Duration: 10 weeks
Date(s): Apr 1—Jun 7
Refund Deadline: Apr 4
Instructor(s): Kunal Punjabi
Class Recording Available: Yes
Want a career that hones your hard and soft skills while helping create positive change in people’s lives? If so, product management—a highly influential and sought-after role in business today—might be right for you. This hands-on, beginner-level course will cover the core skills needed during the entire product management lifecycle. We will learn how to generate ideas; validate opportunities with market research and customer interviews; and craft an effective vision, strategy, and roadmap. Students will also learn to create effective product and UX (user experience) designs and iteratively get to product/market fit with an MVP (minimum viable product), while utilizing frameworks like AARRR (customer metrics) and Jobs to Be Done. We will explore how to define the right metrics and accelerate learning using techniques of continuous discovery and delivery. This course will also cover the collaborative aspects: working in Agile and Scrum teams, communicating and collaborating effectively with stakeholders, and writing effective product specifications and user stories. Students will actively participate throughout the course through quizzes, assigned readings, and a project in product design to drive the learning home (approximately 15 percent of the material is explicitly designed for aspiring product managers). You will finish the course knowing how to avoid common pitfalls and be empowered to break into and truly succeed in the field of product management.
Kunal Punjabi is a product management leader and strategist who has led the conception, execution, go-to-market, and growth of several products, including Cerebral, Treat, Bills.com, and Freedom Debt Relief. He has led AI product strategy at Palo Alto Research Center (PARC), was senior director of product management at Achieve, and served as group product manager at Cerebral. Punjabi serves as chief product officer at Vinivia, and he received an MS from Georgia Tech.
Product Management and Product Strategy Leader
Textbooks for this course:
There are no required textbooks; however, some fee-based online readings may be assigned.