BUS 299 — Foundations of Product Marketing
Quarter: Summer
Instructor(s): Madhuri Murlikrishnan
Date(s): Jul 15—Aug 12
Class Recording Available: Yes
Class Meeting Day: Wednesdays
Grade Restriction: NGR only; no credit/letter grade
Class Meeting Time: 6:00—7:30 pm (PT)
Tuition: $435
Refund Deadline: Jul 17
Unit(s): 0
Enrollment Limit: 45
Status: Registration opens May 18, 8:30 am (PT)
Quarter: Summer
Day: Wednesdays
Duration: 5 weeks
Time: 6:00—7:30 pm (PT)
Date(s): Jul 15—Aug 12
Unit(s): 0
Tuition: $435
Refund Deadline: Jul 17
Instructor(s): Madhuri Murlikrishnan
Grade Restriction: NGR only; no credit/letter grade
Enrollment Limit: 45
Recording Available: Yes
Status: Registration opens May 18, 8:30 am (PT)
As products grow more complex and markets more competitive, product marketing has become central to strategy, product development, and customer insight. This course provides a practical introduction to the core responsibilities of product marketing for professionals seeking to enter the field or strengthen their go-to-market capabilities.
In this course, students examine how products are positioned, how compelling messaging is crafted, and how marketing strategy links product, customer, and market. By working through key deliverables—such as product briefs, messaging frameworks, and draft launch plans—participants sharpen their ability to think strategically and communicate with clarity.
Class sessions combine interactive lectures, peer feedback, and role-based exercises. The course is ideal for aspiring product marketers, product managers, entrepreneurs, and professionals transitioning into marketing.
In this course, students examine how products are positioned, how compelling messaging is crafted, and how marketing strategy links product, customer, and market. By working through key deliverables—such as product briefs, messaging frameworks, and draft launch plans—participants sharpen their ability to think strategically and communicate with clarity.
Class sessions combine interactive lectures, peer feedback, and role-based exercises. The course is ideal for aspiring product marketers, product managers, entrepreneurs, and professionals transitioning into marketing.
No prior marketing experience is required, though general business familiarity is helpful.