BUS 299 — Foundations of Product Marketing
Quarter: Summer
Instructor(s): Madhuri Murlikrishnan
Date(s): Jul 15—Aug 12
Class Recording Available: Yes
Class Meeting Day: Wednesdays
Grade Restriction: NGR only; no credit/letter grade
Class Meeting Time: 6:00—7:30 pm (PT)
Tuition: $435
Refund Deadline: Jul 17
Unit(s): 0
Enrollment Limit: 45
Status: Open
Quarter: Summer
Day: Wednesdays
Duration: 5 weeks
Time: 6:00—7:30 pm (PT)
Date(s): Jul 15—Aug 12
Unit(s): 0
Tuition: $435
Refund Deadline: Jul 17
Instructor(s): Madhuri Murlikrishnan
Grade Restriction: NGR only; no credit/letter grade
Enrollment Limit: 45
Recording Available: Yes
Status: Open
As products grow more complex and markets more competitive, product marketing has become central to strategy, product development, and customer insight. This course provides a practical introduction to the core responsibilities of product marketing for professionals seeking to enter the field or strengthen their go-to-market capabilities.
In this course, students examine how products are positioned, how compelling messaging is crafted, and how marketing strategy links product, customer, and market. By working through key deliverables—such as product briefs, messaging frameworks, and draft launch plans—participants sharpen their ability to think strategically and communicate with clarity.
Class sessions combine interactive lectures, peer feedback, and role-based exercises. The course is ideal for aspiring product marketers, product managers, entrepreneurs, and professionals transitioning into marketing.
In this course, students examine how products are positioned, how compelling messaging is crafted, and how marketing strategy links product, customer, and market. By working through key deliverables—such as product briefs, messaging frameworks, and draft launch plans—participants sharpen their ability to think strategically and communicate with clarity.
Class sessions combine interactive lectures, peer feedback, and role-based exercises. The course is ideal for aspiring product marketers, product managers, entrepreneurs, and professionals transitioning into marketing.
No prior marketing experience is required, though general business familiarity is helpful.
MADHURI MURLIKRISHNAN
Director of Product Marketing, GoFundMe
Madhuri Murlikrishnan is a seasoned product marketing leader with over 16 years of experience driving go-to-market strategies and product adoption across technology, consulting, and creative industries. With leadership experience at top B2B and B2C firms such as GoFundMe, Adobe, VMware, Slalom Consulting, and Accenture, she has scaled multimillion-dollar product portfolios and built high-performing teams focused on measurable impact. She is also the author of The Prize and Price of Getting Uncomfortable and the founder of Flute Theory, where she explores the intersection of technology, storytelling, and creativity. Textbooks for this course:
There are no required textbooks; however, some fee-based online readings may be assigned.