COM 86 — Creating Memorable Visuals: A Workshop for Non-Designers
Quarter: Winter
Instructor(s): Carmen Simon
Date(s): Feb 3—Feb 5
Class Recording Available: No
Class Meeting Day: Monday and Wednesday
Grade Restriction: NGR only; no credit/letter grade
Class Meeting Time: 6:00—8:30 pm (PT)
Please Note: Class Sessions: Monday, February 3 and Wednesday, February 5, 6:00 – 8:30 pm (PT)
Tuition: $285
Refund Deadline: Jan 27
Unit(s): 0
Status: Registration opens Dec 2, 8:30 am (PT)
Quarter: Winter
Day: Monday and Wednesday
Duration: 2 days
Time: 6:00—8:30 pm (PT)
Date(s): Feb 3—Feb 5
Unit(s): 0
Tuition: $285
Refund Deadline: Jan 27
Instructor(s): Carmen Simon
Grade Restriction: NGR only; no credit/letter grade
Recording Available: No
Status: Registration opens Dec 2, 8:30 am (PT)
Please Note: Class Sessions: Monday, February 3 and Wednesday, February 5, 6:00 – 8:30 pm (PT)
According to the latest neuroscience research, human design is more persuasive than AI design. But how can you bring your content to life if you lack design experience (or worse, you think you have no creative bone in your body)? In this workshop, intended for non-designers, you will learn to think visually in order to create persuasive communications that will inspire your audience and spark action.
Anytime you share content with a business audience—through slides, documents, emails, or videos—it is likely your communication will include one or more of four key elements: data (objective facts about the world), processes (the sequence of steps necessary to achieve an outcome), structure (relationships between elements, such as components of a system you’re selling), and abstracts (concepts you cannot touch or see but that help your audiences, such as cybersecurity, blockchain, or cloud computing). Your intent is to compel an audience to act—but how do you know the final design is persuasive? This workshop will answer this question in an interactive, hands-on way. You will learn how to visualize the four foundational business content elements by using pictures, text, lines, shapes, color, and texture. You will also learn how to organize these elements through universal design principles that help the brain process your compositions according to metrics that impact persuasion: easy, fast, and error-free.
Anytime you share content with a business audience—through slides, documents, emails, or videos—it is likely your communication will include one or more of four key elements: data (objective facts about the world), processes (the sequence of steps necessary to achieve an outcome), structure (relationships between elements, such as components of a system you’re selling), and abstracts (concepts you cannot touch or see but that help your audiences, such as cybersecurity, blockchain, or cloud computing). Your intent is to compel an audience to act—but how do you know the final design is persuasive? This workshop will answer this question in an interactive, hands-on way. You will learn how to visualize the four foundational business content elements by using pictures, text, lines, shapes, color, and texture. You will also learn how to organize these elements through universal design principles that help the brain process your compositions according to metrics that impact persuasion: easy, fast, and error-free.
CARMEN SIMON
Cognitive Neuroscientist
Carmen Simon consults with major corporations on human memory and decision-making processes. Her most recent books are Impossible to Ignore and Made You Look. Simon received a PhD in cognitive psychology with a focus on neuroscience from Capella University. Textbooks for this course:
There are no required textbooks; however, some fee-based online readings may be assigned.