Courses

Artificial intelligence is transforming industries, but not every AI feature translates into a meaningful product. This course is designed for professionals who want to understand what it takes to create AI-native products where AI is at the core of the value proposition rather than just an add-on. We will explore both predictive AI products, such as search, recommendation, and personalization systems, and generative AI products, including AI agents, copilots, and creative tools, highlighting both their commonalities and key differences. Participants will learn frameworks for identifying AI opportunities, defining product vision, designing user-centered experiences, and leading cross-functional teams. We will discuss how to evaluate data and model needs, measure success in probabilistic systems, and build defensible strategies in a competitive landscape. Through case studies from large tech companies and emerging startups, students will gain a clear understanding of how to develop AI-native products from concept to market impact.