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BUS 125 — Build Your Expert Brand: Content Fundamentals for Professionals

Quarter: Summer
Instructor(s): Ashley Faus
Duration: 5 weeks
Location: Online
Date(s): Jun 22—Jul 20
Class Recording Available: Yes
Class Meeting Day: Mondays
Grade Restriction: NGR only; no credit/letter grade
Class Meeting Time: 5:30—7:00 pm (PT)
Tuition: $435
   
Refund Deadline: Jun 24
 
Unit(s): 0
   
Enrollment Limit: 45
  
Status: Registration opens May 18, 8:30 am (PT)
 
See syllabus for details (subject to change)
Quarter: Summer
Day: Mondays
Duration: 5 weeks
Time: 5:30—7:00 pm (PT)
Date(s): Jun 22—Jul 20
Unit(s): 0
Location: Online
 
Tuition: $435
 
Refund Deadline: Jun 24
 
Instructor(s): Ashley Faus
 
Grade Restriction: NGR only; no credit/letter grade
 
Enrollment Limit: 45
 
Recording Available: Yes
 
Status: Registration opens May 18, 8:30 am (PT)
 
See syllabus for details (subject to change)
 
Your personal brand is more than a buzzword—it’s your competitive edge. Whether you want to advance your career, grow your business, or become a trusted voice in your field, standing out requires more than just showing up. It’s about crafting a compelling presence that sparks curiosity, builds trust, and keeps people coming back. Through interactive exercises and real-world examples, this course will help you:

  • Define your unique voice by uncovering the experiences, expertise, and insights that set you apart
  • Identify the right platforms, including LinkedIn, blogs, newsletters, podcasts, and YouTube, to connect with peers and grow your professional audience
  • Develop content that resonates, from thought-provoking posts to scroll-stopping stories
By the end of the course, you’ll have a clear roadmap to share your ideas authentically and effectively, whether your goal is to build visibility, grow your network, or establish yourself as a recognized expert in your field.

This course is designed for entrepreneurs and professionals; the content is not lifestyle- or consumer-focused.

ASHLEY FAUS
Head of Lifecycle Marketing, Portfolio, Atlassian

Ashley Faus is a marketer, writer, and keynote speaker. She is the author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI. Her work has been featured in TIME, Forbes, and the Journal of Brand Strategy, and she has led workshops and spoken at INBOUND, Harvard Business Review, and MarketingProfs. Faus is a LinkedIn Top Voice and frequent podcast guest, with appearances on The Marketing Millennials and Do This, NOT That.

Textbooks for this course:

(Optional) Ashley Faus, Human-Centered Marketing: How to Connect with Audiences in the Age of AI (ISBN 978-1398619388)