Courses

Technology innovation creates enormous value and new industries, but original innovators often fail without strong business models. This course focuses on designing adaptable business models that meet market needs and create clear paths for monetizing, producing, distributing, pricing, and servicing innovations. Students will analyze case studies from industries like AI, health and wellness, commerce, fintech, media, and distribution services to understand how business models contribute to success or failure. We’ll explore how companies like NVIDIA, Microsoft, Pfizer, Netflix, and X have shifted strategies to stay competitive and how AI/ML technologies are reshaping business models for the future. We will also examine how companies like OpenAI, Google, and Apple use "sandboxes" to pilot-test ideas before scaling. Through brainstorming sessions and business exercises, students will create and test new ideas, applying course insights to design their own business models. The goal is to gain hands-on experience and deepen understanding of how innovative business models drive success in evolving markets.