Courses

Artificial intelligence is reshaping how organizations understand customers, position offerings, and execute go-to-market (GTM) activities across product development, marketing, sales, and customer engagement. But turning AI capabilities into practical business value requires more than new tools. It requires clear frameworks, realistic use cases, and hands-on experience. In this course, students learn how to use AI tools to support real GTM work such as defining ideal customers, analyzing competitors, refining messaging, extracting customer insights, and evaluating digital presence for AI-driven search and discovery. Through guided demonstrations and browser-based exercises, students will work with large language models, custom GPTs, AI agents, and no-code analytics tools to create practical artifacts they can use in their current role or showcase to employers. Designed for business professionals in marketing, sales, product, operations, and early-career roles, this course requires no prior AI or coding experience. By the end, students will have a clear playbook for applying AI in go-to-market contexts across industries, along with tangible examples of their work.