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SPT 08 H — Game Changers: Sports Management and Leadership in the Changing World of College Athletics

Quarter: Spring
Day(s): Tuesdays
Course Format: On-campus
Duration: 6 weeks
Date(s): Apr 16—May 28
Time: 6:00—7:50 pm (PT)
Refund Deadline: Apr 18
Unit: 1
Grade Restriction: No letter grade
Tuition: $405
Instructor(s): Matt Doyle
Limit: 113
Class Recording Available: Yes
Status: Open
Please Note: No class on April 30
6:00—7:50 pm (PT)
Apr 16—May 28
6 weeks
Refund Date
Apr 18
1 Unit
Grade Restriction
No letter grade
Matt Doyle
Please Note: No class on April 30
Join us this spring for a comprehensive exploration of the evolving landscape of sports management and leadership in college athletics. This course will immerse students in the dynamic world of college sports, mainly focusing on the business of college football and its wide-ranging influence on the sports industry. It will feature university leaders, general managers, professional scouts, players, sports agents, and more. Together, we will analyze the ever-changing industry landscape, including hot topics like conference realignment; name, image, and likeness (NIL) rights and the role of collectives in college sports; crisis and scandal management; and the athletic facilities arms race. We will analyze what makes a great coach and leader and how they can have an impact on today’s athletes, organizations and athletic programs. We will also examine how these transformations influence student-athlete compensation, competitive dynamics, fan engagement, and sports program management. Along the way, we will pay particular attention to how Stanford navigates these changes. Whether you're pursuing a sports career, are an avid fan, or are simply seeking an enriched perspective into a phenomenon that continues to grip American culture, this course will provide unique insight into the dynamic world of college athletics.

Guest speakers tentatively scheduled include:

Andrew Luck, Former Stanford Quarterback and NFL Quarterback

Mike Tollin, Filmmaker, Producer, and Director of Sports-Related Films and Documentaries

John Lynch, General Manager, San Francisco 49ers; Former NFL All Pro Safety and Stanford Football Player

Oliver Luck, Former Commissioner of the XFL and Athletic Administrator in College Sports

Armen Keteyian, Veteran Sports Journalist and Author

Rodney Gilmore, ESPN analyst, College Football Commentator, and Former Stanford Football Player

Jamie Zaninovich, Sports Executive and Former Commissioner of the West Coast Conference (WCC)

Jon Wilner, Sports Journalist and Columnist for The Mercury News

Ashley Adamson, Sports Broadcaster, Host, and Reporter for Pac-12 Networks

Laura Okmin, Sports Broadcaster and NFL Reporter

Please note: The list of speakers will continue to be updated, with more participants to come.

Students can choose to attend this course on campus or online. Sign up for Section H if you think you might attend class on the Stanford campus at least once. There is no commitment—you can still choose to attend via Zoom for any session. Sign up for Section Z if you know you will exclusively attend via Zoom.

Senior Associate Athletics Director, Stanford; Adjunct Professor, Sport Management Graduate Program, University of San Francisco

Matt Doyle is in his 24th season with the Stanford athletic program. He oversees the day-to-day operations of the football program while also serving as the director of player development. Doyle is an adjunct professor in the University of San Francisco Sport Management program, teaching a graduate course titled "Sports Management and Leadership: How Crisis and Conflict Impact College Athletics." He is involved in athletic administration on a national level and serves on the Rose Bowl Game Advisory Committee, the College Football Playoff Advisory Committee, and the AFCA Football Operations National Committee. Doyle received the 2012 Director of Football Operations of the Year award presented by FootballScoop.com. He received a BA in history from UC Davis and an MS in sport management from the University of San Francisco.

Textbooks for this course:

(Recommended) Armen Keteyian & Jeff Benedict, The System: The Glory and Scandal of Big-Time College Football (ISBN 978-0345803030)