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Spring Registration Opens Feb 23
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BUS 165 — Purpose and Profit: Building Ventures That Create Lasting Impact

Quarter: Spring
Instructor(s): Navgeet King Zed
Duration: 5 weeks
Location: Online
Date(s): Apr 13—May 11
Class Recording Available: Yes
Class Meeting Day: Mondays
 
Class Meeting Time: 5:30—7:20 pm (PT)
Tuition: $485
   
Refund Deadline: Apr 15
 
Unit(s): 1
   
Enrollment Limit: 45
  
Status: Registration opens Feb 23 8:30 am (PT)
 
Quarter: Spring
Day: Mondays
Duration: 5 weeks
Time: 5:30—7:20 pm (PT)
Date(s): Apr 13—May 11
Unit(s): 1
Location: Online
 
Tuition: $485
 
Refund Deadline: Apr 15
 
Instructor(s): Navgeet King Zed
 
Enrollment Limit: 45
 
Recording Available: Yes
 
Status: Registration opens Feb 23 8:30 am (PT)
 
 
What if the most profitable businesses were also the most purposeful? This course equips professionals and entrepreneurs to build ventures that create both financial value and meaningful social good. Students will explore how stakeholder capitalism, impact integration, and values-driven leadership can strengthen competitive advantage and long-term resilience. Through lectures, case studies, and interactive exercises, students will learn to:

  • Define and communicate a clear organizational purpose that drives strategy and culture
  • Design sustainable business models that balance growth with social and environmental responsibility
  • Apply impact measurement frameworks such as B Corporation certification to evaluate performance
  • Lead ethically and foster mission-aligned teams that attract talent and build stakeholder trust
Guest speakers will share real-world insights on the pivots, trade-offs, and resilience required for impact-driven success. Open to students across disciplines, this course develops the systems thinking, ethical reasoning, and strategic skills that will help you lead organizations at the intersection of purpose and performance.

NAVGEET KING ZED
CEO, OMECE Venture Studios

Navgeet King Zed's company funds and builds profit-rooted-in-purpose companies. He has an extensive background in entrepreneurship, consulting, investing, education, and nonprofits. He received a BS in business administration from UC Berkeley's Haas School of Business and a certificate in creating public value from Harvard Kennedy School. He has taught business, entrepreneurship, and storytelling at UC Berkeley.