Join us this spring for a comprehensive exploration of the evolving landscape of sports management and leadership in college athletics. This course will immerse students in the dynamic world of college sports, mainly focusing on the business of college football and its wide-ranging influence on the sports industry. It will feature university leaders, general managers, professional scouts, players, sports agents, and more.

Together, we will analyze the ever-changing industry landscape, including hot topics like conference realignment; name, image, and likeness (NIL) rights and the role of collectives in college sports; crisis and scandal management; and the athletic facilities arms race. We will analyze what makes a great coach and leader and how they can have an impact on today’s athletes, organizations and athletic programs. We will also examine how these transformations influence student-athlete compensation, competitive dynamics, fan engagement, and sports program management. Along the way, we will pay particular attention to how Stanford navigates these changes. Whether you're pursuing a sports career, are an avid fan, or are simply seeking an enriched perspective into a phenomenon that continues to grip American culture, this course will provide unique insight into the dynamic world of college athletics.