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BUS 123 W — Value Investing: An Introduction

Quarter: Fall
Course Format: Flex Online (About Formats)
Duration: 10 weeks
Date(s): Sep 20—Dec 3
Refund Deadline: Sep 23
Units: 2
Tuition: $725
Instructor(s): Kenneth Jeffrey Marshall
Limit: 87
Class Recording Available: Yes
Status: Closed
Please Note: No class the week of November 22
DOWNLOAD THE SYLLABUS » (subject to change)
Flex Online(About Formats)
Sep 20—Dec 3
10 weeks
Refund Date
Sep 23
2 Units
Kenneth Jeffrey Marshall
Please Note: No class the week of November 22
DOWNLOAD THE SYLLABUS » (subject to change)
Value investors like Warren Buffett can beat not only the stock market, but also most other money managers as well. Why? What do value investors do differently from other investors? And if value investing works so well, why do so few people use it?

In this course, we will introduce a proven value investing model that any motivated person can adopt. We will do this in three steps. First, we will learn how to understand a company by defining its products, customers, form, industry, geography, and status. Such understanding gives us the confidence to hold on to stocks during the inevitable periods of market turbulence. Second, we will master how to gauge a company’s prospects with simple approaches to accounting and strategy. That will let us assess a company’s history, positioning, and shareholder-friendliness. Third, we will learn how to see if a stock is inexpensive.

Each week we’ll apply as much of the model as we’ve developed to a stock of timely interest to perennially outperforming money managers. These companies will be from different industries and geographies. We’ll also learn how to steer clear of biases that can harm returns. By tackling the tools of value investing and the keys to their implementation, students will gain insight into the capital management strategy that performs best over time.

Chairman, Judicial Capital and Judicial Corporation

Kenneth Jeffrey Marshall is a value investor and author of Good Stocks Cheap, which was recently translated into Chinese. He has taught more than 1,000 Continuing Studies students, and he has been featured on NPR and CNBC. Marshall also teaches investing at the Stockholm School of Economics and has lectured on personal finance in both Europe and the United States. He received an MBA from Harvard.

Textbooks for this course:

(Required) Marshall, Good Stocks Cheap (ISBN 125983607X)