fullscreen background
Skip to main content

Winter Quarter

Winter Quarter Underway
Late-Start Classes
Still Available
shopping cart icon0


« Back to Professional & Personal Development

BUS 233 — Using Design Thinking and Simple Sketching Techniques to Ignite Innovation

Quarter: Winter
Day(s): Tuesdays
Course Format: On-campus
Duration: 10 weeks
Date(s): Jan 16—Mar 20
Time: 7:00—8:50 pm
Drop Deadline: Jan 29
Units: 2
Tuition: $600
Addtl. Fee: $30 (non-refundable)
Instructor(s): James Young, Deb Aoki
Status: Open
7:00—8:50 pm
Jan 16—Mar 20
10 weeks
Drop By
Jan 29
2 Units
Addtl. Fee: $30 (non-refundable)
James Young, Deb Aoki
In today’s marketplace, businesses that innovate well are the ones that survive and thrive. Design thinking—a method for pragmatic, creative resolution of problems and identification of new solutions—is key to developing and continually improving products and services that customers really want and need.

In this hands-on course, you will learn design thinking and innovation tools that anyone can use. You’ll learn how to listen, analyze, and quickly map ideas in meetings with simple sketching, and how to replace dull “death by PowerPoint” presentations with visual storytelling. We will also cover proven processes for engaging with customers and turning that research into insights that can be converted into actionable innovations. Techniques like rapid brainstorming, personas, storyboards, and empathy mapping will help you see the world through your customers’ eyes, understand their needs, and come up with real solutions to their problems. Armed with these simple and inexpensive tools and techniques, you will learn how to communicate effectively, uncover opportunities for new products and services, and drive a culture of customer-centric innovation at your organization.

This course includes a non-refundable materials fee of $30 to be paid at the time of registration.

James Young, Partner, Tangible UX

James Young works with Fortune 500 companies, developing and managing product design services and helping these companies be more creative through design thinking processes. He has worked with Adobe, AOL, Intuit, and Yahoo to optimize their user experiences and increase their market share and revenue.

Deb Aoki, Senior Content Designer, PayPal

Deb Aoki combines writing, drawing, and design to help drive transformational end-to-end customer experiences. She has worked with PayPal, Sony, eBay, Citrix Systems, and Microsoft, and has taught workshops in North America and Japan.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.