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BUS 57 W — User Experience (UX) Design for Product Managers

Quarter: Fall
Course Format: Online (System Requirements)
Duration: 7 weeks
Date(s): Oct 1—Nov 16
Drop Deadline: Oct 4
Unit: 1
Tuition: $605
Instructor(s): Aswin Pranam
Limit: 30
Status: Closed
Please Note: Online courses have a new refund policy. The full tuition refund deadline for this course is 10/4 at 5:00 pm (PT); 50% tuition refund deadline is 10/9 at 5:00 pm (PT).
Oct 1—Nov 16
7 weeks
Drop By
Oct 4
1 Unit
Aswin Pranam
Please Note: Online courses have a new refund policy. The full tuition refund deadline for this course is 10/4 at 5:00 pm (PT); 50% tuition refund deadline is 10/9 at 5:00 pm (PT).
In today’s competitive technological climate, good design is leveraged as a competitive advantage to improve product adoption, user satisfaction, and market success. Design-centric organizations are outperforming the S&P 500 in market value by adopting a design-thinking mindset and investing in building usable, frictionless products. The attention and focus paid to user experience (UX) has increased dramatically in recent years, and no doubt this trend will continue well into the future. This course provides an introduction into the basics of user experience design, design thinking, and user-focused product development. Students in this course will build a well-rounded UX knowledge base by stepping through techniques of UX research (persona development, storyboarding, usability testing), examining design frameworks of the world’s most successful organizations (Apple, IDEO), leading a design sprint to rapidly prototype new ideas, and deep diving into case studies of successful (and unsuccessful) product launches. In addition, students will develop familiarity with industry-standard tools for wireframing, prototyping, journey maps and flows, and A/B testing. Finally, we will cover tips for product managers to engage in a collaborative, productive way with UX designers, investigate considerations for emerging interfaces (voice, AR/VR), and incorporate user feedback into the iterative design process.


  • Course sizes are limited.
    You won't have 5,000 classmates. This course's enrollment is capped at 30 participants.

  • Frequent interaction with the instructor.
    You aren't expected to work through the material alone. Instructors will answer questions and interact with students on the discussion board and through weekly video meetings.

  • Study with a vibrant peer group.
    Stanford Continuing Studies courses attract thoughtful and engaged students who take courses for the love of learning. Students in each course will exchange ideas with one another through easy-to-use message boards as well as optional weekly real-time video conferences.

  • Direct feedback from the instructor.
    Instructors will review and offer feedback on assignment submissions. Students are not required to turn in assignments, but for those who do, their work is graded by the instructor.

  • Courses offer the flexibility to participate on your own schedule.
    Course work is completed on a weekly basis when you have the time. You can log in and participate in the class whenever it's convenient for you. If you can’t attend the weekly video meetings, the sessions are always recorded for you and your instructor is just an email away.

  • This course is offered through Stanford Continuing Studies.
    To learn more about the program, visit our About Us page. For more information on the online format, please visit the FAQ page.

Aswin Pranam, Product Manager, McKinsey & Company

Aswin Pranam is a product manager with experience building and scaling software products and internal ventures. Previously, he worked in technical roles at Google, Boeing, Disney, and IBM. He is the author of Product Management Essentials: Tools and Techniques for Becoming an Effective Technical Product Manager. Pranam received an MBA from Carnegie Mellon and an MS from Johns Hopkins.

Textbooks for this course:

(Recommended) Jake Knapp, Sprint: Solve Big Problems & Test New Ideas in Just 5 Days (ISBN 978-1501121746)
(Recommended) Don Norman, The Design of Everyday Things (ISBN 978-0-465-06710-7)