WSP 67 — Unlock Your Creativity and Increase Your Influence with Brain Science
Course Format: On-campus
Duration: 1 day
Date(s): Sep 29
Time: 10:00 am—4:00 pm
Drop Deadline: Sep 22
Grade Restriction: NGR only; no credit/letter grade
Instructor(s): Carmen Simon
10:00 am—4:00 pm
NGR only; no credit/letter grade
Innovation and professional success are often a function of your creative and persuasive skills, applied together in a single process. After all, what’s the use of creativity if it goes unnoticed and does not lead to action? The most influential people use creativity to capture people’s attention and stay on their minds long enough to influence decisions. So how can you be creative and persuasive at the same time? The answer lies in brain science, which offers us insights on how the brain processes information and decides to act on it. This workshop will help you understand how your audiences process and recall what you communicate, ultimately helping you to be more persuasive when you share your ideas. You will learn practical techniques to shape your creative ideas, such as contrast, repetition, exaggeration, omission, reference shift, and playing with time. In addition, you will learn about and practice message clarity to positively impact creativity and persuasion. These techniques are evidence-based and richly supported by real-world examples. Using these techniques, you will be able to generate a heightened state of attention in the brain, create memory traces, and spark action.
Carmen Simon, Cognitive Neuroscientist; Founder and Principal, MemzyCarmen Simon consults with major corporations on human memory and decision-making processes. She has worked with AT&T, Google, Genentech, Microsoft, Adobe, and ESPN, among others. Simon is the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions. She received PhDs in instructional technology and cognitive psychology, with a focus on neuroscience.
Textbooks for this course:
(Recommended) Carmen Simon, Impossible to Ignore (ISBN 978-1259584138)