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BUS 135 W — Unleashing Creative Innovation and Building Great Products (CANCELLED)

Quarter: Summer
Course Format: Online (System Requirements)
Duration: 8 weeks
Date(s): Jun 25—Aug 17
Drop Deadline: Jun 28
Unit: 1
Tuition: $590
Instructor(s): Ellen Petry Leanse
Limit: 55
Status: Cancelled
Please Note: Online courses have a new refund policy. The full tuition refund deadline for this course is 6/28 at 5:00 pm (PT); 50% tuition refund deadline is 7/3 at 5:00 pm (PT).
Jun 25—Aug 17
8 weeks
Drop By
Jun 28
1 Unit
Ellen Petry Leanse
Please Note: Online courses have a new refund policy. The full tuition refund deadline for this course is 6/28 at 5:00 pm (PT); 50% tuition refund deadline is 7/3 at 5:00 pm (PT).
What makes one product good and another great? Is the ability to drive game-changing innovation an inborn gift or a practice any person can develop? This course explores the psychological methodology and brain science of creative ideation and introduces new paths to elevating our “visionary quotient” as business innovators and leaders.

We will explore neuroscience, design and systems thinking, and mindfulness in product development as they relate to the innovation process and the creation of extraordinary brand experiences. Drawing on leading-edge research in design and psychology—as well as timeless wisdom and Silicon Valley history—this course zeros in on the tangible and intangible attributes that make products great. With case studies from Apple, Airbnb, Google, and rising startups, this course will illuminate new ways to guide product ideation, brand, and design. Product managers, entrepreneurs, marketers, designers, or anyone who wants to “think different” about innovation and take their impact to the next level will find actionable, inspiring insight in this course.


  • Course sizes are limited.
    You won't have 5,000 classmates. This course's enrollment is capped at 55 participants.

  • Frequent interaction with the instructor.
    You aren't expected to work through the material alone. Instructors will answer questions and interact with students on the discussion board and through weekly video meetings.

  • Study with a vibrant peer group.
    Stanford Continuing Studies courses attract thoughtful and engaged students who take courses for the love of learning. Students in each course will exchange ideas with one another through easy-to-use message boards as well as optional weekly real-time video conferences.

  • Direct feedback from the instructor.
    Instructors will review and offer feedback on assignment submissions. Students are not required to turn in assignments, but for those who do, their work is graded by the instructor.

  • Courses offer the flexibility to participate on your own schedule.
    Course work is completed on a weekly basis when you have the time. You can log in and participate in the class whenever it's convenient for you. If you can’t attend the weekly video meetings, the sessions are always recorded for you and your instructor is just an email away.

  • This course is offered through Stanford Continuing Studies.
    To learn more about the program, visit our About Us page. For more information on the online format, please visit the FAQ page.

Ellen Petry Leanse, Author; Entrepreneur; Leadership Coach

Ellen Petry Leanse has spent thirty-five years working with leaders at Apple, Google, Facebook, and more than forty tech startups. At Apple, she served on the Macintosh launch team and led the company’s pioneering work with online communities. Combining decades of perspective with insights from neuroscience, design, and mindfulness practice, she advises companies and individuals about impact and the paths to create it. She is the author of The Happiness Hack, a brain-aware guide to life satisfaction.

Textbooks for this course:

(Required) David Rock, Your Brain at Work (ISBN 978-0061771293)