Courses

Everyone aspires to engage others when they deliver a message, whether it’s through presentations, ebooks, emails, videos, or webinars. But what does it really take for the brain to be engaged? An intriguing approach to understanding engagement is to view it from the angle of its absence: boredom. As scientists, we used to think that boredom was defined by the absence of stimulation. Now we are discovering that too much stimulation can have a similar effect. So how do we prevent the brain from getting bored and help it stay engaged with your message, especially in virtual environments? To learn how to create and sustain engagement, this hands-on course offers several evidence-based, practical guidelines, such as making sure your messaging offers variety, challenge, and complexity. For example, many communicators believe that simplicity is key to keeping people engaged. But that is a myth we will debunk. Instead of simplicity, you will learn how complexity in communication can help keep your audience’s brains tuned in to your message. Upon completion of the course, you will have a practical checklist you can use to improve any content and more fully engage your audience, even if you are not in the same room.