COM 68 — The Neuroscience of Engagement: Capture Audience Attention
Day(s): Saturday and Sunday
Course Format: Live Online (About Formats)
Duration: 2 days
Date(s): May 6—May 7
Time: 9:30 am—12:00 pm (PT)
Refund Deadline: Apr 29
Grade Restriction: NGR only; no credit/letter grade
Instructor(s): Carmen Simon
Class Recording Available: No
Live Online(About Formats)
Saturday and Sunday
9:30 am—12:00 pm (PT)
May 6—May 7
NGR only; no credit/letter grade
Everyone aspires to engage others when they deliver a message, whether it’s through presentations, ebooks, emails, videos, or webinars. But what does it really take for the brain to be engaged? An intriguing approach to understanding engagement is to view it from the angle of its absence: boredom. As scientists, we used to think that boredom was defined by the absence of stimulation. Now we are discovering that too much stimulation can have a similar effect. So how do we prevent the brain from getting bored and help it stay engaged with your message, especially in virtual environments? To learn how to create and sustain engagement, this hands-on course offers several evidence-based, practical guidelines, such as making sure your messaging offers variety, challenge, and complexity. For example, many communicators believe that simplicity is key to keeping people engaged. But that is a myth we will debunk. Instead of simplicity, you will learn how complexity in communication can help keep your audience’s brains tuned in to your message. Upon completion of the course, you will have a practical checklist you can use to improve any content and more fully engage your audience, even if you are not in the same room.
Advanced-level proficiency in spoken English is required.
Carmen Simon consults with major corporations on human memory and decision-making processes. She is the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions. Simon received a PhD in cognitive psychology with a focus on neuroscience from Capella University.
Textbooks for this course:
There are no required textbooks; however, some fee-based online readings may be assigned.