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Most Classes Begin Jan 09
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COM 68 — The Neuroscience of Engagement: Capture Audience Attention

Quarter: Winter
Day(s): Saturday and Sunday
Course Format: Live Online (About Formats)
Duration: 2 days
Date(s): Feb 25—Feb 26
Time: 9:30 am—12:00 pm (PT)
Refund Deadline: Feb 18
Unit: 0
Grade Restriction: NGR only; no credit/letter grade
Tuition: $270
Instructor(s): Carmen Simon
Class Recording Available: No
Status: Open
 
Winter
Live Online(About Formats)
Saturday and Sunday
9:30 am—12:00 pm (PT)
Date(s)
Feb 25—Feb 26
2 days
Refund Date
Feb 18
0 Unit
Fees
$270
Grade Restriction
NGR only; no credit/letter grade
Instructor(s):
Carmen Simon
Recording
No
Open
Everyone aspires to engage others when they deliver a message, whether it’s through presentations, ebooks, emails, videos, or webinars. But what does it really take for the brain to be engaged? An intriguing approach to understanding engagement is to view it from the angle of its absence: boredom. As scientists, we used to think that boredom was defined by the absence of stimulation. Now we are discovering that too much stimulation can have a similar effect. So how do we prevent the brain from getting bored and help it stay engaged with your message, especially in virtual environments? To learn how to create and sustain engagement, this hands-on course offers several evidence-based, practical guidelines, such as making sure your messaging offers variety, challenge, and complexity. For example, many communicators believe that simplicity is key to keeping people engaged. But that is a myth we will debunk. Instead of simplicity, you will learn how complexity in communication can help keep your audience’s brains tuned in to your message. Upon completion of the course, you will have a practical checklist you can use to improve any content and more fully engage your audience, even if you are not in the same room.

Advanced-level proficiency in spoken English is required.

CARMEN SIMON
Cognitive Neuroscientist

Carmen Simon consults with major corporations on human memory and decision-making processes. She is the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions. Simon received a PhD in cognitive psychology with a focus on neuroscience from Capella University.