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BUS 232 — The Mobile Formula: The Three Rules Behind the Most Successful Mobile Products

Quarter: Spring
Day(s): Thursdays
Course Format: On-campus course
Duration: 8 weeks
Date(s): Apr 6—Jun 1
Time: 7:00—8:50 pm
Drop Deadline: Apr 19
Unit: 1
Tuition: $450
Instructor(s): Sophie-Charlotte Moatti
Status: Closed
Please Note: (No class on April 27)
On-campus course
7:00—8:50 pm
Apr 6—Jun 1
8 weeks
Drop By
Apr 19
1 Unit
Sophie-Charlotte Moatti
Please Note: (No class on April 27)
For the past decade, our lives have been transformed by the mobile revolution. According to the Boston Consulting Group, mobile already represents 4 percent of global GDP. So naturally, every company wants to become “mobile-first.” But what are the elements of mobile success?

This course provides hands-on practice with surprisingly simple rules that make it easy for any organization to develop an effective mobile strategy and understand the unique value of mobile for business: the body rule, to create easy-to-use, beautiful mobile products; the spirit rule, to personalize mobile products to a user’s mood and context; and the mind rule, to effectively adapt to the constantly evolving mobile landscape. These rules apply to companies that have already transitioned to mobile and seek to grow usage and revenue, and to those just getting started and looking for a blueprint. Using group exercises and lectures, the course will provide hands-on experience in mobile product definition, design, and marketing. The course is particularly relevant to product managers, marketers, entrepreneurs, and leaders who are working in mobile, or seek to do so. Tentative guest speakers include Mick Johnson (former mobile product manager, Facebook); Ross Yesikov (senior product manager, Pandora); Warren Wan (product director, Under Armour Connected Fitness); Chris Neumann (founder and principal, CROmetrics); Eric Singley (vice president, consumer and mobile products, Yelp); and Herve Pluche (former vice president, retail consumer mobile, SAP).

Sophie-Charlotte Moatti, Founder and CEO, Products That Count

Sophie-Charlotte Moatti is a venture capital investor and the author of Mobilized: An Insider’s Guide to the Business and Future of Connected Technology. She lectures at the Stanford Graduate School of Business, where she received an MBA.

Textbooks for this course:

(Required) SC Moatti and Nir Eyal, Mobilized: An Insider's Guide to the Business and Future of Connected Technology (ISBN 9781626567405)