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BUS 232 — The Mobile Formula: The Three Rules Behind the Most Successful Mobile Products

Quarter: Fall
Day(s): Thursdays/Monday
Course Format: On campus
Duration: 8 weeks
Date(s): Sep 29—Dec 5
Time: 7:00—8:50 pm
Drop Deadline: Oct 12
Unit(s): 1 Units
Tuition: $415
Status: Open
Please Note: This course has a different schedule than what appears in the print catalogue. The course will meet on 8 (not 10) sessions. The tuition has been lowered accordingly, as there are fewer sessions. Please see the full schedule below.
Fall
On campus
Thursdays/Monday
7:00—8:50 pm
Date(s)
Sep 29—Dec 5
8 weeks
Drop By
Oct 12
1 Units
Fees
$415
Open
Please Note: This course has a different schedule than what appears in the print catalogue. The course will meet on 8 (not 10) sessions. The tuition has been lowered accordingly, as there are fewer sessions. Please see the full schedule below.
Class 1: Thursday, September 29, 7:00 - 8:50 pm
Class 2: Thursday, October 6, 7:00 - 8:50 pm
Class 3: Thursday, October 13, 7:00 - 8:50 pm
Class 4: Thursday, October 20, 7:00 - 8:50 pm
Class 5: Thursday, October 27, 7:00 - 8:50 pm
Class 6: Thursday, November 3, 7:00 - 8:50 pm
No class on Thursday, November 10
Class 7: Thursday, November 17, 7:00 - 8:50 pm
No class on Thursday, November 24
No class on Thursday, December 1
Class 8 (Please note day change): Monday, December 5, 7:00 - 8:50 pm

For the past decade, our lives have been transformed by the mobile revolution. According to the Boston Consulting Group, mobile already represents 4 percent of global GDP. So naturally, every company wants to become “mobile-first.” But what are the elements of mobile success?

This course provides surprisingly simple rules that make it easy for any organization to develop an effective mobile strategy and understand the unique value of mobile for business: the body rule, to create easy-to-use, beautiful mobile products; the spirit rule, to personalize mobile products to a user’s mood and context; and the mind rule, to effectively adapt to the constantly evolving mobile landscape. These rules apply whether companies have already transitioned to mobile and seek to grow usage and revenue, or are just getting started and are looking for a blueprint. Using in-class group exercises, lectures, and many prominent industry speakers from Facebook, Pandora, Yelp, SAP, and elsewhere, the course aims to provide hands-on experience in mobile product definition, design, and marketing. The course is particularly relevant to product managers, marketers, entrepreneurs, and business leaders who are working in mobile, or seek to do so.

Tentative guest speakers include:
Mick Johnson, Facebook Ex-Mobile Head
Ross Yesikov, Pandora Product Lead
Warren Wan, myFitnessPal Head of Products
Chris Neumann, Founder and CEO of CROmetrics
Eric Singley, Yelp Product VP
Herve Pluche, SAP Ex-Mobile VP

This course has a different schedule than what appears in the print catalogue. The course will meet on 8 (not 10) sessions. The tuition has been lowered accordingly, as there are fewer sessions. Please see the full schedule at the top of the course description.

Sophie-Charlotte Moatti, Founder and CEO, Products That Count

Sophie-Charlotte Moatti is the author of Mobilized: An Insider’s Guide to the Business and Future of Connected Technology. She has been an executive at Facebook, Trulia, and Nokia, and currently works with businesses of all sizes to help them become mobile. She also serves on the board of Opera Software, a publicly traded mobile giant with more than a billion users. Moatti received an MBA from Stanford and an MS in computer engineering and management science from Supélec (École supérieure d’électricité).

Textbooks for this course:

(Required) SC Moatti, Mobilized: An Insider's Guide to the Business and Future of Connected Technology (ISBN 9781626567405)
DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)