BUS 232 — The Mobile Formula: The Three Rules Behind the Most Successful Mobile Products
Class 2: Thursday, October 6, 7:00 - 8:50 pm
Class 3: Thursday, October 13, 7:00 - 8:50 pm
Class 4: Thursday, October 20, 7:00 - 8:50 pm
Class 5: Thursday, October 27, 7:00 - 8:50 pm
Class 6: Thursday, November 3, 7:00 - 8:50 pm
No class on Thursday, November 10
Class 7: Thursday, November 17, 7:00 - 8:50 pm
No class on Thursday, November 24
No class on Thursday, December 1
Class 8 (Please note day change): Monday, December 5, 7:00 - 8:50 pm
For the past decade, our lives have been transformed by the mobile revolution. According to the Boston Consulting Group, mobile already represents 4 percent of global GDP. So naturally, every company wants to become “mobile-first.” But what are the elements of mobile success?
This course provides surprisingly simple rules that make it easy for any organization to develop an effective mobile strategy and understand the unique value of mobile for business: the body rule, to create easy-to-use, beautiful mobile products; the spirit rule, to personalize mobile products to a user’s mood and context; and the mind rule, to effectively adapt to the constantly evolving mobile landscape. These rules apply whether companies have already transitioned to mobile and seek to grow usage and revenue, or are just getting started and are looking for a blueprint. Using in-class group exercises, lectures, and many prominent industry speakers from Facebook, Pandora, Yelp, SAP, and elsewhere, the course aims to provide hands-on experience in mobile product definition, design, and marketing. The course is particularly relevant to product managers, marketers, entrepreneurs, and business leaders who are working in mobile, or seek to do so.
Tentative guest speakers include:
Mick Johnson, Facebook Ex-Mobile Head
Ross Yesikov, Pandora Product Lead
Warren Wan, myFitnessPal Head of Products
Chris Neumann, Founder and CEO of CROmetrics
Eric Singley, Yelp Product VP
Herve Pluche, SAP Ex-Mobile VP
This course has a different schedule than what appears in the print catalogue. The course will meet on 8 (not 10) sessions. The tuition has been lowered accordingly, as there are fewer sessions. Please see the full schedule at the top of the course description.