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BUS 174 — The Business of Self-Driving Cars

Quarter: Fall
Day(s): Tuesdays
Course Format: On-campus course
Duration: 9 weeks
Date(s): Sep 26—Dec 5
Time: 7:00—8:50 pm
Drop Deadline: Oct 16
Unit: 1
Tuition: $575
Instructor(s): Sudha Jamthe
Status: Open
Please Note: No class on October 10 and November 21
On-campus course
7:00—8:50 pm
Sep 26—Dec 5
9 weeks
Drop By
Oct 16
1 Unit
Sudha Jamthe
Please Note: No class on October 10 and November 21
Twenty self-driving cars are being road tested on the highways of the San Francisco Bay Area. Google’s self-driving car (Waymo) has completed 2 million miles on city roads. Otto, owned by Uber, has successfully delivered goods on a self-driving truck in Colorado. Tesla is disrupting the automotive space partly by adding an auto-pilot autonomous mode to its battery-powered cars. And the top five automakers have promised some form of autonomous vehicle by 2021, the year when revenue from autonomous vehicles is estimated to be $42 billion globally. We are witnessing a historic moment in car manufacturing and the birth of new business models, new mobility designs, and the transformation of related industries—automotive, transportation, freight, insurance, infrastructure, and others.

This course will teach entrepreneurs and business leaders about the autonomous-vehicle landscape, covering everything from the technology of the self-driving car and artificial intelligence to regulatory and policy issues and how to create value from autonomous-vehicle data. Students will learn a framework for building new businesses in this dynamic space, and for creating new opportunities for their companies. This framework will encompass mobility solutions, product management, design, market development, partnership, and business models.

Guest speakers from the autonomous-vehicle industry, transportation companies, and new innovative businesses will augment the class learning.

Scheduled participating speakers include:

  • German Matchniff, Test Engineer, Tesla
  • Kyle Columbus, Program Launch Manager for Future Transportation, Mercedes-Benz Research and Development
  • Oliver Cameron, CEO, Voyage
  • Umair Akeel, Operating Partner, Bessemer Venture Partners
  • Jane Ren, CEO and Co-Founder, Atomiton

Sudha Jamthe, CEO, IoT Disruptions

Sudha Jamthe is a technology futurist and the author of three books on the Internet of Things as well as the recent book 2030 The Driverless World. She hosts The IoT Show on YouTube. She has more than twenty years of digital transformation and operational experience in IoT, mobile, and ecommerce. She has mentored leaders at eBay, PayPal, Harcourt, and GTE, and she is the chair of the strategic advisory board for Barcelona Technology School. She received an MBA from Boston University.

Textbooks for this course:

(Required) Sudha Jamthe, 2030 The Driverless World: Business Transformation from Autonomous Vehicles (Available at the Stanford Bookstore beginning 9/8) (ISBN 978-1973753674)