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WSP 30 — The Business of Autonomous Vehicles: An Intensive Bootcamp

Quarter: Fall
Day(s): Saturday and Sunday
Course Format: On-campus
Duration: 2 days
Date(s): Nov 9—Nov 10
Time: 10:00 am—4:00 pm
Drop Deadline: Nov 2
Unit: 1
Tuition: $445
Instructor(s): Sudha Jamthe
Status: Open
Saturday and Sunday
10:00 am—4:00 pm
Nov 9—Nov 10
2 days
Drop By
Nov 2
1 Unit
Sudha Jamthe
Thirty self-driving car pilots from Silicon Valley technology companies, startups, and global car manufacturers are redefining the future of human mobility. We are on the cusp of a revolution in the automotive industry that will usher in new business models, new vehicle designs, and the transformation of related industries—energy, freight, automotive, insurance, infrastructure, and others. This two-day bootcamp will prepare entrepreneurs and business professionals to identify the business opportunities emerging in the autonomous vehicle (AV) and smart mobility field.

On day one, students will learn to look at the AV space as a business and learn about AV product management. Students will engage with case studies of AV at Ford, Tesla, Mercedes, BMW, and GM. This exercise will provide a step-by-step framework for analyzing business drivers, mobility solutions, design, car cognition, car data, AV product management, digital transformation, and business models. On day two, students will learn about the players creating the AV ecosystem and about regulation, investments, and blockchain in the car. By the end of the workshop, students will better understand trends driving the AV revolution and be able to create a framework for successfully pivoting into the AV and smart mobility space. Venture capitalists and guest speakers from the industry will participate in the instruction.

Sudha Jamthe, CEO, IoT Disruptions; Founder, DriverlessWorldSchool

Sudha Jamthe has twenty years of entrepreneurial, academic, and operational experience at eBay, PayPal, and GTE. She is the author of 2030 The Driverless World, and is chair of the strategic advisory board for Barcelona Technology School and an ambassador for the FundingBox IMPACT Connected Car (Europe H2020) Community. Jamthe received an MBA from Boston University.

Textbooks for this course:

(Required) Sudha Jamthe, 2030 The Driverless World: Business Transformation from Autonomous Vehicles, Stanford Edition (paperback) (ISBN 978-1973753674)
(Recommended) Evangelos Simoudis, The Big Data Opportunity in our Driverless Future (ISBN 978-0998067711)
(Recommended) David Kerrigan, Life as a passenger (ISBN 978-1548048846)