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WSP 30 — The Business of Autonomous Vehicles: An Intensive Bootcamp

Quarter: Spring
Day(s): Saturday and Sunday
Course Format: On-campus
Duration: 2 days
Date(s): May 18—May 19
Time: 10:00 am—4:00 pm
Drop Deadline: May 11
Unit: 1
Tuition: $455
Instructor(s): Sudha Jamthe
Status: Open
Saturday and Sunday
10:00 am—4:00 pm
May 18—May 19
2 days
Drop By
May 11
1 Unit
Sudha Jamthe
Thirty self-driving car pilots from Silicon Valley technology companies, startups, and global car manufacturers are redefining the future of human mobility. We are on the cusp of a revolution in the automotive industry that will usher in new business models, new vehicle designs, and the transformation of related industries—energy, freight, automotive, insurance, infrastructure, and others.

This two-day bootcamp will prepare entrepreneurs and business professionals to identify the business opportunities emerging in the autonomous vehicle (AV) and smart mobility field. On day one, we will survey the AV landscape to understand the players creating this ecosystem and learn about AV product management. Students will learn how to look at the AV space from a business perspective by engaging with case studies of OEM, Ford, Tesla, Mercedes, BMW, and GM. This exercise will provide a step-by-step framework for analyzing business drivers, mobility solutions, design, car cognition, car data, AV product management, digital transformation, and business models. On day two, students will take a close look at the AV investment landscape and learn how to position themselves for success in the evolving AV and smart mobility markets. By the end of the workshop, you will better understand trends driving the AV revolution and be able to create a framework for successfully pivoting into this space. Students will get to meet venture capitalists and guest speakers from the industry.

Guest speakers include: David Kerrigan (Author, Life As A Passenger); Tom Hauburger (Product Lead, Voyage.auto; co-founder, Embark Transportation); Gail Gottehrer (Tech Attorney; Fellow, Center for Law Innovation, Vermont Law School); Naghmana Majed (CTO, Global Automotive and Aerospace & Defense Industry, IBM);  Karolina Chachulska (Growth, Ridecell); Sanjit Singh Dang (Investment Director, Intel Capital); Robert Seidl (Managing Partner, Motus Ventures); Christopher Deutschler (Customer Experience Specialist, Mercedes-Benz); and Sachin Lulla (IoT and Digital Transformation Leader, Ernst & Young).

Sudha Jamthe, CEO, IoT Disruptions

Sudha Jamthe has twenty years of entrepreneurial, academic, and operational experience from eBay, PayPal, and GTE. She is the author of 2030 The Driverless World and is chair of the strategic advisory board for Barcelona Technology School and an ambassador for the FundingBox IMPACT Connected Car (Europe H2020) Community. Jamthe received an MBA from Boston University.

Textbooks for this course:

(Required) Sudha Jamthe, 2030 The Driverless World: Business Transformation from Autonomous Vehicles (ISBN 978-1973753674)
(Recommended) Evangelos Simoudis, The Big Data Opportunity in our Driverless Future (ISBN 978-0998067711)
(Recommended) David Kerrigan, Life as a Passenger: How Driverless Cars will Change the World (ISBN 1548048846)