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BUS 15 — The Art of Agile Product Management: Building Successful Products and Careers with an Agile Mindset

Quarter: Winter
Day(s): Wednesdays
Course Format: On-campus course
Duration: 5 weeks
Date(s): Jan 17—Feb 21
Time: 7:00—8:50 pm
Drop Deadline: Jan 30
Unit: 1
Tuition: $400
Instructor(s): Muffi Ghadiali, Bernie Maloney
Limit: 45
Status: Registration opens on 12/04/2017
Please Note: No class on February 14
Winter
On-campus course
Wednesdays
7:00—8:50 pm
Date(s)
Jan 17—Feb 21
5 weeks
Drop By
Jan 30
1 Unit
Fees
$400
Instructor(s):
Muffi Ghadiali, Bernie Maloney
Limit
45
Registration opens on 12/04/2017
Please Note: No class on February 14
This course presents the essentials of product management and Agile methodologies, and how they work in a fine balance to deliver truly great products and experiences. In an ever-fluid landscape of startups and mature businesses, today’s product development challenges present new opportunities to product managers and Agile practitioners alike.

In a fresh, pragmatic approach, this course helps connect the dots between product management and Agile frameworks. With insights on product development principles from companies such as Amazon, TiVo, HP, Cisco, OUYA, and others, we will explore the why, what, and how of creating and delivering successful products that delight customers and build scalable businesses. For those seeking to enter or grow in their product management careers, we will discuss strategies on how to play and win the career game. Using a combination of in-class group exercises, lectures, and local industry guest speakers, this course seeks to provide hands-on insights in product management and Agile methodologies.

Students will create and iterate on business models, frame product ideas, and understand team and organizational dynamics. Culminating in a panel of guest speakers from leading Silicon Valley companies and venture capital firms, this course aims to be particularly valuable for early stage product managers as well as those looking to work in program management.

Muffi Ghadiali, Senior Director of Product Management, ChargePoint

Muffi Ghadiali is an experienced product management leader with over twenty years of experience in building software and hardware products and services. He was part of the founding team at OUYA, a disruptive video game startup launched on Kickstarter. Throughout his career, he has managed a range of consumer offerings, including software products, consumer devices, and online services for Amazon, ChargePoint, HP, Synaptics, and others. He received an MPhil in computer engineering from Hong Kong Polytechnic University.

Bernie Maloney, Agile Coach, Persistent Systems; Principal, GreenFieldZ

Bernie Maloney is an intrapreneurial leader who has grown businesses to more than $100 million in revenue. He has more than twenty years of high tech experience with such firms as Bell Telephone Laboratories, HP, and TiVo. He speaks often to Bay Area groups and consults with early stage startups, focusing on the Lean Startup Movement. He received an MS in mechanical engineering from Virginia Tech.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.
DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)