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BUS 178 — Technology Business Law and Intellectual Property Strategies for Designers, Inventors, and Entrepreneurs

Quarter: Spring
Day(s): Thursdays
Course Format: On-campus
Duration: 10 weeks
Date(s): Apr 5—Jun 7
Time: 7:00 – 8:50 pm
Drop Deadline: Apr 18
Units: 2
Tuition: $600
Instructor(s): Joe Hustein
Status: Open
7:00 – 8:50 pm
Apr 5—Jun 7
10 weeks
Drop By
Apr 18
2 Units
Joe Hustein
You’ve created or invented something. Now what? Turning an idea into a commercial product requires navigating a pothole-strewn legal road. Laws empower business but are often convoluted with myths and misunderstandings. Crafted for non-lawyers, this course fills in what is not usually taught in engineering or business school. Intellectual property (IP) formation, protection, monetization, and business strategies will be the theme of the course, along with other applicable business and legal issues and practical solutions.

In this course, you will learn how to legally identify what you’ve created, whether you or anyone else can claim ownership, how to protect it as IP, how to communicate with others without losing confidentiality or legal rights (nondisclosure agreements), how to navigate alternative commercialization paths and IP strategies, how to structure work contracts and IP licenses including optimizing royalties and valuations, and also how to avoid infringement and liability. Commercializing a product or service means engaging in business, which in turn requires a combination of technical, business, and legal skills and knowing how to optimally integrate them. The focus is on what to do at each step along the way, on your own or when you need a lawyer.

Joe Hustein, Lecturer, Mechanical Engineering, Design Group, Stanford

Joe Hustein has served as the general counsel of several Silicon Valley technology companies, a private practice lawyer representing designers and engineers, a member of corporate boards, a startup founder, and a tech investor. Formerly an industrial designer and engineer, he has taught technology law in the product design department at Stanford for more than ten years and has also lectured in business and bioengineering classes. Hustein received an MS in management from USC and a JD from University of the Pacific.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.