BUS 180 — Technology and Innovation in the Year of Empty Arenas
Course Format: Live Online (About Formats)
Duration: 8 weeks
Date(s): Apr 13—Jun 1
Time: 7:00—8:50 pm (PT)
Refund Deadline: Apr 15
Grade Restriction: No letter grade
Instructor(s): Andy Dolich
Many of the 140 million fans who would have attended live sporting events in the last year have taken a seat in front of the television and other digital devices as the pandemic has kept arenas and stadiums empty or with greatly reduced in-person spectators. The same is true for cultural and arts entertainment venues. Despite the physical divide, fans and audiences are getting involved because innovators are exploring new strategies of engagement. Focusing on spectator sports, this course will explore the creative realities of fan-immersive experiences based on new sports platforms such as FCF (Fan Controlled Football) along with fantasy sports, avatars, video streaming, virtual ticketing, and more. We also will look at the future long-term interplay of business economics and fan engagement, and how—if and when live spectators can physically re-enter venues, even at reduced capacity—industry innovators will be exploring new technologies to enhance the experiences for the virtual and live spectators of the world of sports and entertainment. Scheduled as guest speakers for this course are Jamie Pardi, co-founder and CEO, FanCompass; David Yorke, co-founder, Umpires Media; Sohrob Farudi, co-founder and CEO, Fan Controlled Football; Mindi Bach, senior director of sports PR, Oracle; and Ted Griggs, former executive at NBC Sports Group.
Andy Dolich, President, Dolich Consulting; Chief Operating Officer, Fan Controlled Football LeagueAndy Dolich has held executive positions in the NFL, NBA, MLB, and NHL. He is a co-author of 20 Secrets to Success for NCAA Student-Athletes Who Won't Go Pro, a co-host of the podcast Life in the Front Office, and a columnist for the Ultimate Sports Guide.
Textbooks for this course:
There are no required textbooks; however, some fee-based online readings may be assigned.