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BUS 103 — Tame Big Data to Drive Big Insight

Quarter: Fall
Day(s): Thursdays
Course Format: On campus
Duration: 10 weeks
Date(s): Sep 29—Dec 8
Time: 7:00—8:50 pm
Drop Deadline: Oct 12
Unit(s): 2 Units
Tuition: $515
Status: Open
Please Note: No class on November 24
Fall
On campus
Thursdays
7:00—8:50 pm
Date(s)
Sep 29—Dec 8
10 weeks
Drop By
Oct 12
2 Units
Fees
$515
Open
Please Note: No class on November 24
More and more people are starting to tap into the barely touched opportunities of data. Supporting marketing campaigns with more market data, understanding and preventing product failures with real-time measures, retaining customers with detailed behavior monitoring, or fighting fraud with real-time analysis of hundreds of millions of transactions are among the many examples of how pervasive data has become across all lines of business. After years of buzz and mixed results, data technology, management techniques, and processes have gained maturity. Data is now more readily accessible to everyone.

In this course, students will learn how to engage with data and discover concrete and actionable business intelligence techniques in order to gain immediate control of data and deliver accurate insights, manage change to drive project acceptance, and design lean and sustainable processes. The course will also include detailed case studies and feature expert guest speakers to provide invaluable and fascinating field experience.

Gauthier Vasseur, Vice President of Marketing, Trufa

Gauthier Vasseur is a senior marketing professional who helps companies craft solid product positioning and scalable go-to-market strategies. Previously, he led the strategy and marketing of business intelligence and performance management systems at TriNet and co-founded Semarchy. Earlier, he was director of performance management at Google and senior director of marketing at Oracle. He received MBAs from Nantes University and EDHEC Business School.

Textbooks for this course:

No required textbooks
DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)