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BUS 44 — Strategize Like a Futurist: Building for the Next Generation of Customers

Quarter: Summer
Day(s): Mondays
Course Format: Live Online (About Formats)
Duration: 6 weeks
Date(s): Jul 10—Aug 14
Time: 5:00—7:00 pm (PT)
Refund Deadline: Jul 12
Unit: 1
Tuition: $555
Instructor(s): James Young, Lloyd Dangle
Class Recording Available: Yes
Status: Open
DOWNLOAD THE SYLLABUS » (subject to change)
Live Online(About Formats)
5:00—7:00 pm (PT)
Jul 10—Aug 14
6 weeks
Refund Date
Jul 12
1 Unit
James Young, Lloyd Dangle
DOWNLOAD THE SYLLABUS » (subject to change)
Organizations instinctively know they must innovate to move forward, yet they too often do little more than emulate yesterday’s successes. Facilitating innovation, for many companies, isn’t something that comes naturally, and their limited ability to think ahead ultimately becomes their death knell. This course, consisting of interactive exercises and visual tools, will teach students how to future-proof businesses. The course will start with the idea that many possible futures can occur, all of which possess unique opportunities to create the unexpected, whether that’s using augmented reality technology to gamify fitness or designing an electric generator powered by wastewater. By learning entirely new collaborative working models, students will solve for multiple futures by identifying the factors likely to affect change and proactively building solutions to meet those demands. Along the way, students will be introduced to a set of reusable templates and instructions for using them effectively. These templates incorporate visual tools, including diagrams, pictures, and maps, to help teams collaborate. Students will also learn how to utilize data and their imagination to create future scenarios using the tools they’ve learned. Students will come away knowing how to facilitate and organize teams to predict future outcomes and develop solutions for them. Whether you're working at a startup or one of the world’s largest enterprises, this course will help your team future-proof your business.

Principal and Design Lead, Tangible UX

James Young has worked in UX design and innovation training for more than two decades, partnering with industry leaders like Apple, eBay, Capital One, and Intuit. He is passionate about sharing his UX expertise and his customer-centric innovation tools to help companies maximize their creative problem-solving potential. He teaches design thinking, innovation, product strategy, and visual thinking courses for Continuing Studies, and he is an adjunct instructor/coach for Stanford’s Capstone Course at Stanford d.School. He has also taught in the interaction design track at California College of the Arts in San Francisco.

Business Strategist

Lloyd Dangle is the principal of the business strategy consulting firm Draw the Future. As a business strategist and visual storyteller, he has designed and facilitated strategic engagements with over 200 companies in 75 industries on five continents, including Hewlett Packard Enterprise and Amazon Web Services. His background as a syndicated cartoonist and contributor to hundreds of publications (including The New York Times, Wired, and Psychology Today) informs his unique approach to strategic conversations, utilizing maps, diagrams, and storyboards.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.