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TECH 05 — Storytelling with Data

Quarter: Fall
Day(s): Thursdays
Course Format: Live Online (About Formats)
Duration: 8 weeks
Date(s): Oct 7—Dec 2
Time: 7:00—8:50 pm (PT)
Refund Deadline: Oct 9
Unit: 1
Tuition: $445
Instructor(s): Khatereh Khodavirdi
Class Recording Available: Yes
Status: Open
Please Note: No class on November 25
DOWNLOAD THE SYLLABUS » (subject to change)
Live Online(About Formats)
7:00—8:50 pm (PT)
Oct 7—Dec 2
8 weeks
Refund Date
Oct 9
1 Unit
Khatereh Khodavirdi
Please Note: No class on November 25
DOWNLOAD THE SYLLABUS » (subject to change)
Having the tools and technical skill to conduct data analyses and create visualizations is no longer enough to succeed in today’s complex business world. In situations where everyone must deal with an overwhelming amount of data, the ability to create and communicate data analysis through compelling actionable stories is a must-have, not only for managers but also for everyone working in analytics and data professions. In this course, you will discover the power of storytelling and ways to make data play a pivotal role in your stories. You will learn the fundamentals of data visualization and how to use data to communicate effectively. You will master these and other crucial points: understanding the importance of context and audience (what problems are you trying to solve? why? how does this matter to the business?); developing frameworks for creating smart visualization charts; directing your audience’s attention to the most important parts of your insights; and leveraging the power of storytelling so that your message resonates with your audience. With the skill sets you will acquire in this course, you will take the steps from merely analyzing data to bringing data-derived insights to the table and to telling a compelling story that can drive organizational actions.

Global Head of Data Science & Analytics, PayPal

Khatereh Khodavirdi leads a cross-functional team of analytics, strategists, and data scientists to help accelerate revenue growth through data and insights. She was a founding member of the eBay advertising data team and has spent her career in building analytics functions to accelerate growth initiatives in commerce, monetization, and digital payments.

Textbooks for this course:

(Recommended) Cole Nussbaumer Knaflic, Storytelling with Data (ISBN 978-1119002253)
(Recommended) Cole Nussbaumer Knaflic, Storytelling with Data: Let's Practice! (ISBN 978-1119621492)
(Recommended) Scott Berinato, Good Charts (ISBN 978-1633690707)