Courses

We live in the era of social media. It’s not just today’s teenagers who spend hours on YouTube, Instagram, TikTok, and Facebook; it’s adults as well. Not surprisingly, businesses and nonprofits know they must master the art of social media marketing to reach their customers and stakeholders. But how? This course demystifies social media marketing, the art and science of leveraging networks as diverse as Facebook and Twitter, YouTube and Pinterest, LinkedIn and Instagram, in order to engage with existing customers and reach new ones. We will start with the conceptual framework that social media marketing is akin to throwing a party. You need invitations (a list of targeted guests and a promotion strategy), entertainment (content marketing), and other elements for your “party with a purpose.” Next, we will do a deep dive into each social network, starting with Facebook—Pages, Profiles, and the Facebook algorithm—and proceeding through LinkedIn, Twitter, Instagram, Pinterest, TikTok, and YouTube. By the end of the course, you will understand how to market via social media, including specific action items for your own company or organization.