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BUS 166 W — Social Media Marketing

Quarter: Fall
Course Format: Flex Online (About Formats)
Duration: 5 weeks
Date(s): Oct 26—Dec 4
Drop Deadline: Oct 29
Unit: 1
Tuition: $485
Instructor(s): Jason McDonald
Limit: 85
Status: Registration opens Aug 17, 8:30 am (PT)
Please Note: No class the week of November 23. In addition, some of our refund deadlines have changed. See this course's drop deadline above and click here for the full policy.
Fall
Flex Online(About Formats)
Date(s)
Oct 26—Dec 4
5 weeks
Drop By
Oct 29
1 Unit
Fees
$485
Instructor(s):
Jason McDonald
Limit
85
Registration opens Aug 17, 8:30 am (PT)
Please Note: No class the week of November 23. In addition, some of our refund deadlines have changed. See this course's drop deadline above and click here for the full policy.
We live in the era of social media. It’s not just today’s teenagers who spend hours on YouTube, Instagram, and Facebook; it’s adults as well. Not surprisingly, businesses and nonprofits know they must master the art of social media marketing to reach their customers and stakeholders. But how? This online course demystifies social media marketing, the art and science of leveraging networks as diverse as Facebook and Twitter, YouTube and Pinterest, LinkedIn and Instagram, in order to engage with existing customers and reach new ones. We will start with the conceptual framework that social media marketing is akin to throwing a party. You need invitations (a list of targeted guests and a promotion strategy), entertainment (content marketing), and other elements for your “party with a purpose.” Next, we will do a deep dive into each social network, starting with Facebook—Pages, Profiles, and EdgeRank—and proceeding through LinkedIn, Twitter, Instagram, Pinterest, and YouTube. By the end of the course, you will understand how to market via social media, including specific action items for your own company or organization.

This course is the second of a two-course series on internet marketing offered this Fall. Students are encouraged but not required to complete BUS 163 W: “Search Engine Optimization: Practical Marketing with Google, Bing, and Yahoo” prior to enrolling in this course. While these courses build upon one another, each course can be taken independently as well.

Jason McDonald, Director, JM Internet Group

Jason McDonald is an internet marketing consultant specializing in SEO, social media marketing, and Google Ads (formerly AdWords). He is the author of several books on internet marketing, including Social Media Marketing Workbook, SEO Fitness Workbook, AdWords Workbook, and Social Media Tools. He received a PhD from UC Berkeley.

Textbooks for this course:

(Required) Jason McDonald, Social Media Marketing Workbook: 2020 Edition (ISBN 978-1539598145)
DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)