fullscreen background
Skip to main content

Summer Quarter

Summer Quarter Underway
Late-Start Classes
Still Available
shopping cart icon0


« Back to Professional & Personal Development

BUS 166 W — Social Media Marketing

Quarter: Summer
Course Format: Online (System Requirements)
Duration: 5 weeks
Date(s): Jul 27—Aug 28
Drop Deadline: Jul 30
Unit: 1
Tuition: $485
Instructor(s): Jason McDonald
Limit: 80
Status: Open
Please Note: The full tuition refund deadline for this course is July 30 at 5:00 pm (PT); 50% tuition refund deadline is August 4 at 5:00 pm (PT)
Jul 27—Aug 28
5 weeks
Drop By
Jul 30
1 Unit
Jason McDonald
Please Note: The full tuition refund deadline for this course is July 30 at 5:00 pm (PT); 50% tuition refund deadline is August 4 at 5:00 pm (PT)
We live in the era of social media. It’s not just today’s teenagers who spend hours on YouTube, Instagram, and Facebook; it’s adults as well. Not surprisingly, businesses and nonprofits know they must master the art of social media marketing to reach their customers and stakeholders. But how? This online course demystifies social media marketing, the art and science of leveraging networks as diverse as Facebook and Twitter, YouTube and Pinterest, LinkedIn and Instagram, in order to engage with existing customers and reach new ones. We will start with the conceptual framework that social media marketing is akin to throwing a party. You need invitations (a list of targeted guests and a promotion strategy), entertainment (content marketing), and other elements for your “party with a purpose.” Next, we will do a deep dive into each social network, starting with Facebook—Pages, Profiles, and EdgeRank—and proceeding through LinkedIn, Twitter, Instagram, Pinterest, and YouTube. By the end of the course, you will understand how to market via social media, including specific action items for your own company or organization.


  • Course sizes are limited.
    You won't have 5,000 classmates. This course's enrollment is capped at 80 participants.

  • Frequent interaction with the instructor.
    You aren't expected to work through the material alone. Instructors will answer questions and interact with students on the discussion board and through weekly video meetings.

  • Study with a vibrant peer group.
    Stanford Continuing Studies courses attract thoughtful and engaged students who take courses for the love of learning. Students in each course will exchange ideas with one another through easy-to-use message boards as well as optional weekly real-time video conferences.

  • Direct feedback from the instructor.
    Instructors will review and offer feedback on assignment submissions. Students are not required to turn in assignments, but for those who do, their work is graded by the instructor.

  • Courses offer the flexibility to participate on your own schedule.
    Course work is completed on a weekly basis when you have the time. You can log in and participate in the class whenever it's convenient for you. If you can’t attend the weekly video meetings, the sessions are always recorded for you and your instructor is just an email away.

  • This course is offered through Stanford Continuing Studies.
    To learn more about the program, visit our About Us page. Click here for more information about our course formats, including FAQs.

This course is the second of a two-course online series on internet marketing offered this Summer. Students are encouraged but not required to complete BUS 163 W: “Search Engine Optimization: Practical Marketing with Google, Bing, and Yahoo” prior to enrolling in this course. While these courses build upon one another, each course can be taken independently as well.

Jason McDonald, Director, JM Internet Group

Jason McDonald is an internet marketing consultant specializing in SEO, social media marketing, and Google Ads (formerly AdWords). He is the author of several books on internet marketing, including Social Media Marketing Workbook, SEO Fitness Workbook, AdWords Workbook, and Social Media Tools. He received a PhD from UC Berkeley.

Textbooks for this course:

(Required) Jason McDonald, Social Media Marketing Workbook: 2020 Edition (ISBN 978-1539598145)