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BUS 134 — Scalable Innovation: Creating Ideas for Technology-Driven Growth

Quarter: Winter
Day(s): Thursdays
Course Format: Live Online (About Formats)
Duration: 6 weeks
Date(s): Feb 11—Mar 18
Time: 7:00—9:00 pm (PT)
Drop Deadline: Feb 13
Unit: 1
Tuition: $500
Instructor(s): Eugene Shteyn
Status: Registration opens Nov 30, 8:30 am (PT)
Please Note: Some of our refund deadlines have changed. See this course's drop deadline above and click here for the full policy.
Winter
Live Online(About Formats)
Thursdays
7:00—9:00 pm (PT)
Date(s)
Feb 11—Mar 18
6 weeks
Drop By
Feb 13
1 Unit
Fees
$500
Instructor(s):
Eugene Shteyn
Registration opens Nov 30, 8:30 am (PT)
Please Note: Some of our refund deadlines have changed. See this course's drop deadline above and click here for the full policy.
Scalable solutions enable innovators to create and capture new markets. Furthermore, technology-driven scalability is essential for generating rapid growth after achieving an initial product/market fit. Scaling presents unique challenges to both startups and established enterprises. Although many think it is only a matter of adding capital or people, pouring money into a fundamentally unscalable solution only leads to a more spectacular failure. What makes a technology more scalable? How can business and innovation models help entrepreneurs, managers, engineers, and investors accelerate growth, rather than pivot from one mistake to another? We will address these questions by examining innovation models in technology and business within a broad range of industries, including IT, health and wellness, robotics, distribution services, fintech, and social media. We will focus on the timing for introducing an innovation to the market, highlight common mistakes, and learn how to maximize the scale of innovation by avoiding the pitfalls of being too early or too late with an idea. To practice and test our newly acquired skills, we will use Invention Sprints, a series of exercises that can be integrated into design thinking, Lean Startup, and blitzscaling. Our explicit goal is to learn by doing and broaden participants’ arsenals of practical scalability strategies.

The course is intended for entrepreneurs, R&D leaders, inventors, and early stage technology investors.

Eugene Shteyn, Partner and Head of IP, Zoic Capital

Eugene Shteyn is an inventor, author, entrepreneur, and venture capitalist. He is a named inventor on thirty-six patents, and his ideas are widely implemented in the technology industry. He is the co-author of Scalable Innovation: A Guide for Inventors, Entrepreneurs, and IP Professionals.

Textbooks for this course:

(Required) Reid Hoffman, Chris Yeh, Blitzscaling (ISBN 978-0008303631)
(Required) Eugene Shteyn, Max Shtein, Scalable Innovation: A Guide for Inventors, Entrepreneurs, and IP Professionals (ISBN 978-1466590977)
(Required) Clayton M Christensen, Taddy Hall, Karen Dillon, David S. Duncan, Competing Against Luck: The Story of Innovation and Customer Choice (ISBN 978-0062565235)
(Recommended) Reed Hastings, Erin Meyer, No Rules Rules: Netflix and the Culture of Reinvention (ISBN 978-0593152386)
(Recommended) Tim Hartford, Fifty Inventions That Shaped the Modern Economy (ISBN 978-0735216136)
(Recommended) Alexander Osterwalder, Yves Pigneur, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (ISBN 978-0470876411)
(Recommended) Peter Thiel, Blake Masters, Zero to One: Notes on Startups, or How to Build the Future, 2014 Ed. (ISBN 9780804139298)
(Recommended) Steve Blank, Bob Dorf, The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company, 2012 Ed. (ISBN 978-0984999309)
(Recommended) Clayton M. Christensen, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (ISBN 978-1633691780)
DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)