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DSN 03 W — Rapid Prototyping: Learn What Users Really Want

Quarter: Winter
Course Format: Flex Online (About Formats)
Duration: 6 weeks
Date(s): Jan 24—Mar 4
Refund Deadline: Jan 27
Unit: 1
Tuition: $440
Instructor(s): Laura Pickel, Jesse Harris
Limit: 35
Class Recording Available: Yes
Status: Open
 
DOWNLOAD THE SYLLABUS » (subject to change)
Winter
Flex Online(About Formats)
Date(s)
Jan 24—Mar 4
6 weeks
Refund Date
Jan 27
1 Unit
Fees
$440
Instructor(s):
Laura Pickel, Jesse Harris
Limit
35
Recording
Yes
Open
DOWNLOAD THE SYLLABUS » (subject to change)
Whether you are designing a physical product or a digital experience, rapid prototyping is one of the best ways to explore and validate an idea with potential users. With rapid prototyping, you build a solution using minimal time, effort, and capital to learn whether your idea is worth pursuing.

Many organizations go wrong by creating a product in search of a user. They invest significant time and money into developing a product that they’re not really sure will work—or that anyone wants to use. Rapid prototyping allows you to flip your approach. You learn what your user needs by developing low-cost, quick ideas to test with your audience. By learning from these early, cheap prototypes, you can quickly iterate based on users’ feedback and identify users in search of a product.

In this hands-on course, we will break down how organizations have successfully used rapid prototyping to develop innovative solutions for their customers’ problems. Using your own project idea or a provided example, you’ll learn which type of prototype is best for different challenges, how to test for assumptions and blind spots, and what to do with your insights so you can iterate for success.

LAURA PICKEL
Experience Designer

Laura Pickel designs learning experiences for Lyft, IDEO U, and Stanford, using rapid prototyping to design for delight. She received an MA in learning, design, and technology from Stanford.

JESSE HARRIS
Director of Learning, Engagement, and Culture, Virgin Orbit

Jesse Harris leads the learning, development, and people strategy for Sir Richard Branson’s newest space company. He received an MA in learning, design, and technology from Stanford.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.