BUS 29 — Project Management for Continuous Innovation
Course Format: Live Online (About Formats)
Duration: 8 weeks
Date(s): Apr 14—Jun 2
Time: 7:00—8:50 pm (PT)
Refund Deadline: Apr 16
Instructor(s): Kern Peng
Project management is situational, and there is no single best method for all projects. Mainstream project management methods including traditional and Agile overwhelmingly focus on techniques and processes for planning and controlling. The framework these create confines project team members to operating within a set of processes and measurements. However, most projects require employees to be innovative and creative. It is difficult to ask employees to think outside of the box while using a “box” style system to manage projects. In addition, much of the focus of these methods is to achieve success in every project. Such emphasis discourages risk-taking because employees may not want to initiate projects unless the chance of success is high. Inhibited risk-taking constrains learning opportunities and innovation. This course introduces an approach called Management by Project Mapping (MBPM). Strategically, it utilizes projects to transform a company’s organizational system, culture, and capability, creating a foundation upon which to achieve long-term sustainable innovation. It categorizes projects first, then applies different management approaches to different types of projects. Tactically, it redefines project management by introducing new and innovative task and schedule management approaches that utilize the cultural approach rather than management control to drive performance. Overall, this model enables employees to achieve innovative results while conducting projects with simplicity and creativity.
Some knowledge of project management is required.
Kern Peng, General Manager, Santa Clara Validation Center, IntelKern Peng has over thirty years of management experience in high tech engineering and manufacturing. He has taught graduate-level business courses since 2000. He received a PhD in mechanical engineering from Santa Clara University.
Textbooks for this course:
(Recommended) Kern Peng, Project Management for Continuous Innovation: Management by Project Mapping (ISBN 978-17335557)