BUS 29 — Project Management for Continuous Innovation
Course Format: Live Online (About Formats)
Duration: 8 weeks
Date(s): Sep 24—Nov 19
Time: 7:00—8:50 pm (PT)
Drop Deadline: Sep 26
Instructor(s): Kern Peng
Live Online(About Formats)
7:00—8:50 pm (PT)
Sep 24—Nov 19
Project management is situational, and there is no single best method for all projects. Mainstream project management methods including traditional and Agile overwhelmingly focus on techniques and processes for planning and controlling. The framework these create confines project team members to operate within a set of processes and measurements. However, most projects require employees to be innovative and creative. It is difficult to ask employees to think outside of the box while using a “box” style system to manage projects. In addition, much of the focus of these methods is to achieve success in every project. Such emphasis discourages risk-taking because employees may not want to initiate projects unless the chance of success is high. Inhibited risk-taking constrains learning opportunities and innovation. This course introduces an approach called Management by Project Mapping (MBPM). Strategically, it utilizes projects to transform a company’s organizational system, culture, and capability, creating a foundation upon which to achieve long-term sustainable innovation. It categorizes projects first, then applies different management approaches to different types of projects. Tactically, it redefines project management with emphasis on employee initiative and participation. It introduces many practices that utilize the cultural approach rather than management control to drive performance. Overall, this model enables employees to achieve innovative results while conducting projects with simplicity and creativity.
Kern Peng, General Manager, Santa Clara Validation Center, IntelKern Peng has over thirty years of engineering and manufacturing management experience and has been a manager at Intel since 1992. He received a PhD in mechanical engineering from Santa Clara University.
Textbooks for this course:
(Recommended) Kern Peng, Project Management for Continuous Innovation (ISBN 978-17335557-0-8)