BUS 29 — Project Management for Continuous Innovation
Course Format: On-campus
Duration: 8 weeks
Date(s): Apr 9—Jun 4
Time: 7:00—8:50 pm
Drop Deadline: Apr 22
Instructor(s): Kern Peng
Status: Registration opens Feb 25, 8:30 am (PT)
Apr 9—Jun 4
Registration opens Feb 25, 8:30 am (PT)
Traditional project management overwhelmingly focuses on techniques and procedures for planning and controlling. These create a framework that confines project team members to operate within a set of processes and measurements. However, most projects actually require project team members to be innovative and creative. It is difficult to ask engineers to think outside of the box while using a “box”-style system to manage projects. In addition, much of the focus of that type of system is to achieve a successful result for every project. Such emphasis discourages risk-taking because employees may not want to initiate projects unless they feel the chance of success is high. Inhibited risk-taking constrains learning opportunities and innovation. This course starts with a strategic approach called Management by Project Mapping (MBPM) that systematically utilizes project management to transform a company’s organizational system, culture, and capability, creating a foundation upon which to achieve long-term sustainable innovation. It then presents a situational model based on MBPM to manage different types of projects, since no single project management approach is suitable for all projects. This model emphasizes effectiveness and speed with fewer administrative processes and project management activities. By the end of the course, participants will be able to set up a framework to manage different types of projects effectively and drive innovative results.
There will be eight class sessions over a nine-week period. The instructor will announce the exact schedule in class.
Kern Peng, General Manager, California Validation Center, IntelKern Peng has over thirty years of engineering and manufacturing management experience and has been a manager at Intel since 1992. He has received more than seventy career awards in the areas of engineering design, excursion resolution, project management, and leadership. He also teaches at Santa Clara University and the University of San Francisco. He received a PhD in mechanical engineering from Santa Clara University.
Textbooks for this course:
(Required) Kern Peng, Project Management for Continuous Innovation (ISBN 978-17335557-0-8)