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BUS 261 — Product Management in the Artificial Intelligence Era

Quarter: Winter
Day(s): Wednesdays
Course Format: Live Online (About Formats)
Duration: 5 weeks
Date(s): Feb 3—Mar 3
Time: 6:30—8:30 pm (PT)
Drop Deadline: Feb 5
Unit: 1
Grade Restriction: No letter grade
Tuition: $445
Instructor(s): Adnan Boz
Status: Registration opens Nov 30, 8:30 am (PT)
Please Note: Some of our refund deadlines have changed. See this course's drop deadline above and click here for the full policy.
Winter
Live Online(About Formats)
Wednesdays
6:30—8:30 pm (PT)
Date(s)
Feb 3—Mar 3
5 weeks
Drop By
Feb 5
1 Unit
Fees
$445
Grade Restriction
No letter grade
Instructor(s):
Adnan Boz
Registration opens Nov 30, 8:30 am (PT)
Please Note: Some of our refund deadlines have changed. See this course's drop deadline above and click here for the full policy.
How is artificial intelligence (AI) affecting product and service development? And what do product managers need to learn in order to stay current with this rapidly expanding technology? This course will answer these questions and others, bringing you up to speed with the business side of AI and strengthening your core product management skills overall. AI-based products and services are fundamentally different from their non-AI counterparts in that they employ a “search” approach rather than a “programming” approach. This difference constitutes a paradigm shift in product management and team structures. AI solution teams, for example, include new roles like data scientist, data engineer, and AI architect. An educated AI product manager must know how to gather AI product requirements and then lay out a viable roadmap for these new teams; this course will show you how. You will learn how product managers at Yahoo, eBay, and NVIDIA created new market opportunities by utilizing AI and how their product management techniques differ from those of non-AI companies. By the end of the course, you will have crucial know-how and frameworks to manage impactful AI-driven products and services and successfully lead AI teams, practices, and partnerships.

This course is designed for individuals who have product management experience or knowledge.

Adnan Boz, Senior Manager, Technical Products, NVIDIA

Adnan Boz has worked in AI for nearly a decade and has over twenty-five years of experience in the software industry. He has led the AI, experimentation, and personalization platform products teams at eBay and earlier the Yahoo Sports, Finance, and homepage news personalization AI products teams. He also co-founded several AI and software startups, including Move to AI and ThumzApp.

Textbooks for this course:

(Required) Jake Knapp, John Zeratsky, Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days (ISBN 978-0593076118)
(Recommended) W. Chan Kim, Renée Mauborgne, Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth (ISBN 978-0316314046)
DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)