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WSP 359 — Product Management in the Artificial Intelligence Era

Quarter: Fall
Day(s): Saturdays
Course Format: On-campus
Duration: 2 days
Date(s): Oct 12—Oct 19
Time: 10:00 am—4:00 pm
Drop Deadline: Oct 5
Unit: 1
Grade Restriction: No letter grade
Tuition: $445
Instructor(s): Adnan Boz
10:00 am—4:00 pm
Oct 12—Oct 19
2 days
Drop By
Oct 5
1 Unit
Grade Restriction
No letter grade
Adnan Boz
How are product and service development changing in the artificial intelligence (AI) era? How is AI affecting the product management profession? And what do you need to learn in order to stay current in the industry? This workshop will answer these questions and others, bringing you up to speed with the business side of AI and strengthening your core product management skills when working in this sphere.

AI-based products and services are fundamentally different from their non-AI counterparts in that they employ a “search” approach rather than a “programming” approach; we no longer tell the computer what to do, instead we train it for what we want. This difference constitutes a paradigm shift in product management and team structures. AI solution teams, for example, include new roles like data scientist, data engineer, or AI architect. An educated AI product manager will know how to gather AI product requirements and then lay out a viable roadmap for these new teams; this course will show you how. We will learn from Silicon Valley industry experts how high tech companies like Yahoo, eBay, Google, and Amazon created new market opportunities by utilizing AI and how their operations differ from non-AI companies. By the end of the course, you will have the crucial know-how and frameworks to create impactful AI-driven products and services and successfully lead AI teams, practices, and partnerships.

Adnan Boz, Lead Product Manager, eBay

Adnan Boz drives the artificial intelligence, experimentation, and personalization platform products teams at eBay. Earlier, he led Yahoo Sports, Finance, and home page news personalization AI products. He also is a co-founder and chief AI officer of Move to AI, a consulting company.

Textbooks for this course:

(Recommended) Jake Knapp, John Zeratsky, Braden Kowitz, Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days (ISBN 978-1501140808)
(Recommended) Mariya Yao, Adelyn Zhou, Marlene Jia, Applied Artificial Intelligence: A Handbook For Business Leaders (ISBN 978-0998289021)