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BUS 261 — Product Management in the AI Era

Quarter: Summer
Day(s): Thursdays
Course Format: Live Online (About Formats)
Duration: 5 weeks
Date(s): Jul 27—Aug 24
Time: 5:30—7:30 pm (PT)
Refund Deadline: Jul 29
Unit: 1
Grade Restriction: No letter grade
Tuition: $500
Instructor(s): Adnan Boz
Class Recording Available: Yes
Status: Open
DOWNLOAD THE SYLLABUS » (subject to change)
Live Online(About Formats)
5:30—7:30 pm (PT)
Jul 27—Aug 24
5 weeks
Refund Date
Jul 29
1 Unit
Grade Restriction
No letter grade
Adnan Boz
DOWNLOAD THE SYLLABUS » (subject to change)
How is artificial intelligence (AI) affecting product and service development? And what do product managers need to learn in order to stay current with this rapidly expanding technology? This course will answer these questions and others, bringing you up to speed with the business side of AI and strengthening your core product management skills overall. AI-based products and services are fundamentally different from their non-AI counterparts in that they employ a “search” approach rather than a “programming” approach. This difference constitutes a paradigm shift in product management and team structures. AI solution teams, for example, include new roles like data scientist, data engineer, and AI architect. An educated AI product manager must know how to gather AI product requirements and then lay out a viable roadmap for these new teams; this course will show you how. You will learn how product managers at Yahoo, eBay, and NVIDIA created new market opportunities by utilizing AI and how their product management techniques differ from those of non-AI companies. By the end of the course, you will have crucial know-how and frameworks to manage impactful AI-driven products and services and successfully lead AI teams, practices, and partnerships.

This course is designed for individuals who have product management experience or knowledge.

Head of Executive Education, AI, NVIDIA

Adnan Boz is an entrepreneur, product executive, and AI practitioner who obtained practical experience at Yahoo, eBay, NVIDIA, and his startups. He has been delivering software products and services since 1992, and since 2010, he has specialized in the fields of artificial intelligence, product management, business strategy, and education. Boz's advanced business courses and material stem from his unique blend of experience in these four fields.

Textbooks for this course:

(Required) by Jake Knapp, John Zeratsky, Braden Kowitz, Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days (ISBN 978-0593076118)